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Head Of Marketing

Shop.com.mm

Head Of Marketing

Shop.com.mm
Recruiter active 5 hours ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
15 Jan 2021

Experience level

Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

  • Responsible for the overall strategy, roadmap and execution for Online and Offline Channels. 
  • Responsible for brand marketing, market positioning, and performance marketing strategies.
  • Lead projects to improve the overall output of Marketing department, not limited to: optimization of targeting and ad deployment for existing channels, launch of new paid ad networks/channels, creation of strategic partnerships as needs evolve.
  • Develop performance marketing campaigns across different marketing channels (SEM, Display Marketing, and Social Media).
  • Optimize marketing campaigns through thoughtful testing to maximize customer acquisitions, retention, and conversion KPIs 
  • Manage marketing budget to achieve highest ROI and user growth across all marketing channels.
  • Work in tandem with our Traffic Operations team to develop and test different types of content (visuals, messages, and mechanics), as well as landing pages for the marketing campaigns.
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Conduct and communicate regular reporting on performance and roadmap to the Managing Director
  • Organize, mentor, and and develop personnel for the Marketing team.
  • Manage campaigns and initiatives to grow our user base in different demographic segments
  • Must have the ability to take ownership of all marketing at the company and translate high level objectives into setting, monitoring and reporting on team goals

Open To

Male/Female

Job Requirements

  • Master’s degree in business disciplines with minimum 3 years of experience in related field. Experience of working in a multinational company preferred 
  • Leadership skills with the ability to set and prioritize goals
  • Must have in-depth knowledge of offline marketing including both ATL and BTL 
  • Experience coordinating a diverse team in fast changing work environments
  • Must be well organized and have good communication skills.
  • Strong contacts with companies and media houses
  • Creative thinker with ability to to develop, adapt, and execute, new ideas
  • Advanced skills in Microsoft Office Suite. Experience in CRM, data management and analysis programs is a plus.
     

What We Can Offer

Benefits

- An amazing opportunity to learn from colleagues across Asia, in more developed markets

Highlights

- An international company in a start-up setting
- A chance to learn in the biggest E-commerce Company in Myanmar

Career Opportunities

- Unmatched personal and professional growth
- Potential for overseas training
- Regional roles offered to outstanding over- performers

About Our Company

Shop is the leading online shopping in Myanmar, empowering thousands of sellers to connect with millions of customers. Shop provides immediate and easy access to 100,000+ products in more than 40+ categories.

To overcome the logistics challenge in Myanmar, Shop has built its own logistics company specifically designed for e-commerce operations - Shop Express (known as ShopEX) - to raise the standards for the industry. Shop is also helping existing and new logistics providers digitize.

In 2018, Shop (Daraz Myanmar) was acquired by Alibaba Group, and is proud to carry its part of the mission to 'make it easy to do business anywhere in the era of the digital economy'. As part of the Alibaba ecosystem, Shop is leveraging Alibaba’s global leadership and experience in technology, online commerce, mobile payments and logistics to drive growth in its markets.

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