Reporting to the respective line manager, the role holder is responsible to take ownership of end-to-end data, market research, provide periodic reports, advise strategy, and implement special projects.

• To lead and drive marketing strategies by providing data-driven insights and analytics in the banking sector
• To gather and analyze market data, competitor trends, and customer behaviors to develop actionable recommendations for the marketing team

Data Collection and Analysis:

• • Gather data on market trends, competitor activities, and industry developments through various sources such as market research reports, surveys, and industry publications.
  • Utilize data analysis tools and techniques to extract meaningful insights from raw data.

• Competitor Analysis:

• • Monitor and analyze competitors' strategies, products, and market positioning.
  • Assess strengths, weaknesses, opportunities, and threats (SWOT analysis) for both the organization and its competitors.

• Industry Research:

• • Stay updated on industry trends, regulatory changes, and emerging technologies.
  • Evaluate the potential impact of industry developments on the organization's business.

• Market Segmentation & Sizing:

• • Identify and analyze different market segments to understand customer needs and preferences.
  • Provide insights on potential target markets and opportunities for business growth.

• Customer Insights:

• • Gather information on customer behavior, preferences, and satisfaction.
  • Contribute to the development of customer profiles and personas to guide marketing and product development strategies.

• Strategic Planning Support:

• • Collaborate with cross-functional teams to provide intelligence that informs strategic planning and decision-making processes.
  • Assist in the development of long-term and short-term business strategies.

• Forecasting:

• • Use market data and trends to create forecasts for product demand, sales, and other relevant metrics.
  • Provide input for budgeting and resource allocation based on market projections.

• Report and Presentation:

• • Compile and present market intelligence reports to key stakeholders.
  • Clearly communicate findings, insights, and recommendations in a format that is easily understandable for non-experts.

• Technology Adoption:

• • Stay abreast of new technologies and tools related to market intelligence and implement them to enhance efficiency and effectiveness.

• Risk Assessment:

• • Evaluate potential risks and threats to the business based on market and competitive intelligence.
  • Provide recommendations for mitigating risks and capitalizing on opportunities.

• Networking:

• • Establish and maintain relationships with industry experts, analysts, and other professionals to stay connected with the latest developments and insights in the field.

• Regulatory Compliance:

• • Monitor and analyze changes in regulations and compliance requirements that may impact the business.

• Other tasks are assigned and directed by the CEO.

• 5-8 years of professional experience in qualitative & quantitative analytics
• Proven experience in marketing analytics, business intelligence, or market research within the banking or financial services sector.
• Knowledge of statistical methods including hypothesis testing, and regression analysis
• Knowledge of statistics and experience using advanced statistical packages for analysing datasets (SPSS, SAS etc.)
• Experience creating excel models and dashboards
• Analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy
• Degree preferably Economics, Business studies or related matters
• Working-level proficiency in English and Burmese
• Very creative, proactive, good team player and highly self-driven
• Excellent communication and presentation skills with the ability to translate complex data into actionable insights.
• Ability to work collaboratively in a team-oriented environment.