1. Brand Marketing & Strategy

• Localize and adapt Chicking’s global branding to fit Myanmar’s culture and consumer habits.
• Develop annual and quarterly marketing plans aligned with sales and business objectives.
• Plan and launch ATL (billboards, radio) and BTL (flyers, sampling) campaigns.

2. Digital Marketing & Social Media

• Manage Facebook, TikTok, and Instagram accounts with engaging content and promotions.
• Run paid digital campaigns (FB ads, Google) to drive store traffic and delivery orders.
• Collaborate with influencers and food bloggers.

3. Local Store Marketing (LSM)

• Create grand opening, anniversary, and neighborhood activation plans for each outlet.
• Design localized promotions for delivery partners like foodpanda or GrabFood.

4. Customer Engagement & Loyalty

• Analyze customer feedback and sales data to improve offers and menu presentation.
• Launch simple loyalty programs or digital CRM tools in partnership with POS.

5. Campaign Execution & Performance Monitoring

• Develop campaign briefs, oversee creative production, and coordinate with designers or agencies.
• Monitor marketing ROI (footfall, promo redemptions, digital KPIs).
• Conduct competitor benchmarking and market scans.

6. Team & Vendor Management

• Liaise with local agencies, print vendors, influencers, and media outlets.
• Build and manage a small marketing support team as brand scales.

• Bachelor’s degree in Marketing, Business, or Communications.
• 3–5 years of experience in marketing, ideally in F&B, retail, or QSR sector.
• Strong understanding of Myanmar’s consumer trends, youth culture, and digital behavior.
• Experience with social media marketing, basic design tools, and campaign planning.
• Fluent in Burmese; working proficiency in English.
• Energetic, creative, hands-on, and result-driven.