The Marketing Manager will be responsible for developing and implementing a comprehensive marketing strategy to increase brand awareness, generate leads, and drive sales of brand stores across Myanmar.

This role will require a creative and results-oriented marketing professional with a deep understanding of the Myanmar fashion retail landscape.

Key Responsibilities;

• Develop and execute a comprehensive marketing plan aligned with brand strategy and local market trends.
• Conduct market research to understand customer preferences, competitor analysis, and identify new market opportunities.
• Manage marketing budget and resources effectively.
• Develop and implement creative marketing campaigns across various    channels, including social media, in-store promotions, influencer marketing, and public relations (if applicable).
• Oversee the development and execution of promotional materials, including print, digital, and in-store signage.
• Manage and track marketing campaign performance using analytics tools and reporting.
• Work closely with the sales and marketing teams to ensure alignment between marketing initiatives and overall sales goals
• Stay up-to-date on the latest marketing trends and technologies in the retail industry.

• Bachelor’s degree in Marketing, Business Administration, or a related field (preferred).
• Minimum 3-5 years of experience in marketing management, preferably within the retail fashion industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of e-commerce marketing principles and best practices.
• Excellent communication, interpersonal, and relationship-building skills.
• Expertise in social media marketing platforms (Facebook Ads Manager, Instagram Marketing Tools, etc.)
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Fluency in Burmese and English languages is required.
• The ability to travel within Myanmar for store visits or marketing events may be required.
• The ability to work independently and manage multiple projects simultaneously is crucial.
• Understanding of the Myanmar fashion retail landscape is a strong plus.