Develop and Implement Marketing Strategies:

• Create comprehensive marketing plans that align with business goals, encompassing both online and offline channels.
• Identify target audiences and develop strategies to effectively reach them through various channels.
• Research and analyze market trends, competitor activities, and customer behavior to inform marketing decisions.

Online Marketing:

• Manage and optimize social media presence, including content creation, engagement, and advertising.
• Conduct SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to improve website visibility and organic traffic.
• Manage online advertising campaigns (e.g., Google Ads, social media ads) and track performance.

Offline Marketing:

• Plan and execute traditional marketing activities like print advertising, direct mail, events, and public relations.
• Manage partnerships with local businesses and influencers to expand reach.
• Develop and implement promotional materials like brochures, flyers, and posters.

Budget Management:

• Develop and manage marketing budgets for both online and offline initiatives.
• Track marketing spends and measure ROI (Return on Investment).

Analytics and Reporting:

• Monitor and analyze marketing campaign performance using various tools and metrics.
• Prepare regular reports on marketing performance and provide insights to management.
• Identify areas for improvement and optimization based on data analysis.

Team Management

• Lead and motivate a marketing team, providing guidance and support.
• Delegate tasks and responsibilities effectively.
• Collaborate with other departments to ensure alignment and achieve business goals.

• Strong analytical and problem-solving skills: Ability to analyze data, identify trends, and develop effective marketing strategies.
• Excellent communication and interpersonal skills
• Ability to develop unique and engaging marketing campaigns.
• Proficiency in relevant marketing tools and technologies: Experience with CRM (Customer Relationship Management) systems, social media management platforms, email marketing software, and analytics tools.
• Knowledge of both online and offline marketing channels.
• Experience in budget management and ROI analysis.
• Bachelor's degree in marketing, communications, or a related field.
• Relevant experience in marketing roles.