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ROLE PURPOSE  

• Social Media Management 

• Analytics and Reporting 

• Email Marketing 

• Cross-Functional Collaboration 

• Customer Engagement 

JOB RESPONSIBILITIES  

This role is responsible for executing and optimizing digital marketing campaigns across various online platforms to drive brand awareness, customer engagement, and lead generation. The candidate is creative, data-driven, and experienced in utilizing a range of digital marketing techniques to achieve business goals. 

• Coordinate and manage the monthly content calendar for all Yoma Bank social media pages. 

• Collaborate with respective Point of Contacts (PICs) to secure monthly content calendar confirmation before deadlines. 

• Disseminate the approved weekly content allocation plan to designers for implementation. 

• Obtain necessary approvals from the Digital Marketing Assistant Manager to ensure content meets quality standards. 

• Conduct thorough quality control checks to ensure consistency and alignment with brand messaging. 

• Continuously review and actively oversee the management of digital assets across social media platforms. 

• Ensure the brand's representation is consistent and messaging is coherent across all owned social media channels. 

• Ensure consistent key messaging is maintained throughout various owned social media channels. 

• Aid in the execution of both online and offline events, programs, and campaigns. 

• Thoroughly edit and proofread content before publication to ensure accuracy and professionalism. 

• Contribute to the generation of weekly and monthly complaint reports. 

• Collaborate closely with the Web Master and Digital Marketing Assistant Manager to regularly monitor and update the Bank's website content. 

• Develop and create engaging and visually appealing Facebook ad campaigns to drive brand awareness and customer engagement. 

• Work closely with the Digital Marketing Assistant Manager to ensure that Facebook ad campaigns are aligned with overall marketing strategies. 

• Engage promptly and professionally with customer comments, messages, and inquiries across various social media platforms as needed. 

• Plan, create, and execute targeted email marketing campaigns to nurture leads and engage existing customers. 

STRATEGIC COMPETENCIES LEADERSHIP  

• Demonstrate contribution beyond their role.  

• Support the development of new team members.  

• Take accountability for self-development. 

• Share best practice. 

RELATIONSHIP BUILDING  

• Build and manage effective relationships with functional teams and other Business Units. 

• Contribute to a climate of openness and trust by freely speaking out. 

• Recognize potential conflicts within own working relationships and take action.  

COMMUNICATION SKILLS  

• Effectively communicate within the team. 

• Ask for clarity to ensure own understanding.  

• Demonstrate SPEAKING OUT. 

RESULTS ORIENTATION  

• Use time efficiently to complete work. 

• Maintain current job knowledge and skills. 

• Receptive to and implement suggestions for improvement. 

PROBLEM SOLVING  

• Provide information and analysis as input into solving challenges. 

Education & Special Training

• Minimum bachelor degree holder.

Experience

Essential

• 2-5 years experience in social media, and digital marketing. 

• Strong proven creative and communication skills

• Experience with social media management software is a plus.  

• Experience supporting paid social media campaigns a plus.  

• Prior experience in the Financial/Banking, Media or Technology spaces a plus, but not necessary—must be eager to learn about our business and the industry  

Knowledge & Skills

Essential

Essential  

• Good writing and content creation skills 

• Must be able to work shifts or weekends 

• Good ability to use the Microsoft suites (Excel/Words/PPT) 

• Passion, curiosity, and eagerness to use social media to address business objectives 

• Quick on one’s feet-excited about operating in a fast-paced organization and providing solutions 

• Inclusive communicator with the ability to work at the intersection of multiple terms

Languages

• Fluent in Myanmar

• Fluent in English

• Excellent writing skills in Myanmar

• Excellent writing skills in English