Key Purpose of the Job: 

The Paid Social Specialist is responsible for the performance of Paid Social campaigns, maintain budget control, optimizing ads based on KPIs, reporting on campaign metrics and providing recommendations for improving performance . 

Paid Social campaign management: 

• Generate and set up paid social campaigns across all objectives defined by the Digital Marketing Manager 

• Ensure all ad sets targeting are precisely set-up and that ad creatives have good click through rate 

• Manage daily budget spend to ensure campaign settings and KPIs are on track across all lead acquisition channels 

• Perform weekly paid social performance report against business KPIs and identify key findings to improve campaign performance 

• Ensure the personas attribution on paid social are following the marketing and digital strategy 

• Collaborate with Community Management Executive to execute optimal lead acquisitions tactics, improve conversation scripts and maintain lead status follow up 

• Collaborate with TMK to monitor lead quality and lead conversion 

• Participate in weekly catchup with Center Sales team to update on customer insights, identify trends in the market and define action items for improvement 

Paid Social platform management: 

• Ensure the brand information is well displayed throughout social platforms 

• Ensure user experience engaging with brand on social media is optimal (correct center listing, centers are easy to contact, comments & chats on social media are served promptly) 

• Always seek to develop brand exposure on new social media platform 

CRM system management 

• Leverage CRM system to have proper analysis for of the Paid Social performance 

• Collaborate with Software & Analytics team to ensure proper lead input process and accurate reporting for Paid Social 

Team Management:  

• Recruit and train Community Management Executives 

• Manage schedule of the Community Management Executive to cover all operating hours 

While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management. 

Required Competencies 

• Bachelor degree in marketing or a related field 

• Minimum 2-3 years working in digital marketing field with proven working experience in media agency 

• Result driven mindset and eagerness to meet ambitious targets 

• Highly creative with experience in identifying target audiences and devising digital campaigns that attract, engage and delight customers 

• Experience with A/B and multivariate experiments 

• Solid knowledge of Facebook Business Manager analytics tools  

• Experience in setting up and optimizing Facebook ads campaign

• Strong analytical skills and data-driven thinking 

• Up-to-date with the latest trends and best practices in online marketing and measurement