About Asia Strategic Holdings

Employer Details

  • Type: Direct Employer
  • Industry: Consulting/Professional Services, Legal Services
  • No. Employees: 1001 to 5000


Time City, Tower 2, 15-01, Kyun Taw Road, Kamaryut Township, Yangon.,27B/1 Aung Zeya (2) Lane Shwe Taung Kyar (1) Road Bahan Township Yangon.,Yangon, Myanmar

What we do

With headquarters in both Singapore and Yangon, Myanmar Strategic Holdings (“MSH”) is an operator and developer of a fast-growing portfolio of businesses aimed at creating opportunities for investors to gain exposure to one of the world’s final frontier markets: Myanmar.

As a foreign-owned operator and investor in Myanmar, one of the fastest growing economies in the world, MSH employs over 1,500 people operating across three principal sectors that it has focused on thus far: education, hospitality, and business services.

In 2016, MSH first invested in the education sector by securing exclusive rights to operate the Wall Street English language brand in Myanmar. To date, MSH has opened and operates four Wall Street English centers in the cities of Yangon and Mandalay, as well as seven additional Wall Street English centres that it took over in Vietnam.

In 2017, MSH signed a joint venture agreement with Auston Institute of Management, a leading private engineering institution in Singapore, to bring the brand to Myanmar. Auston College in Myanmar was soon launched, with foundation and diploma programs offered at a new state-of-the-art campus. Since then, the school has grown; in 2020, it partnered with UK’s Liverpool John Moores University to add internationally recognised degrees to its offerings.

In 2018, MSH identified an opportunity to open a top-tier international K-12 school in Yangon at a moderate price. After over a year of careful planning and fitting out of a world class new four-story campus, Yangon American International School welcomed its first students in August 2019. The school continues to grow and will be the first to offer the International Baccalaureate Primary Years Program when it is certified in 2021.

In 2018, MSH entered into the security risk management market by acquiring Exera, a leading security company in Myanmar, with over 1,200 professionals serving 50 companies. Exera provides risk management, consultancy, integrated security, security logistics, facilities management, and cash solution services.

As of 2020, the hospitality division operates nearly 500 beds across four locations under the boutique brand ‘Ostello Bello’. The group is continually sourcing for more locations to add to its portfolio.

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All Asia Strategic Holdings Jobs
The Head of Commercial is responsible for leading both the Account Management and Sales departments, ensuring cohesive strategies for client acquisition, retention, and growth. This role involves driving business development, managing key client relationships, and overseeing the performance of the sales and account management teams. Business Development & Sales: Lead Generation and Customer Acquisition: Identify new business opportunities and develop strategies to reactivate dormant relationships. Establish contact with key decision-makers and execute cold-calling campaigns to expand the sales pipeline. CRM Management: Implement and maintain CRM systems to track customer interactions and opportunities. Leverage CRM insights for strategic decision-making. Client Needs Assessment and Presentation: Conduct client meetings to understand needs and present tailored solutions. Build long-term client relationships through regular engagement and exceptional service. Sales Forecasting and Analysis: Analyze data to create accurate sales forecasts and develop strategies to exceed targets. Provide insights to shape the company’s sales strategy. Sales Performance Reporting: Generate and present periodic performance reports to inform strategic adjustments. Collaborate with management to refine sales strategies. Budget Preparation: Prepare budgets for prospective clients, aligning with financial objectives. Ensure budget accuracy through collaboration with finance and operations teams. Tender Management: Lead customer negotiations on pricing and contract terms. Coordinate with support functions to ensure compliant proposal submissions. Account Management: Strategic Client Relationship: Develop trusted relationships with key accounts and stakeholders. Improve customer experience through effective claims and complaints management. Cross-Selling and Upselling: Identify growth opportunities with existing clients and introduce relevant products. Ensure timely and accurate proposal preparation, meeting margin requirements. Seamless Transition: Lead the handover process to internal teams, ensuring all contractual obligations are met. Coordinate across departments to ensure a smooth transition. Team Management & Leadership: Recruitment and Development: Recruit, train, and mentor the sales and account management teams. Encourage a culture of collaboration and continuous improvement. Strategic Planning: Allocate clients to team members and ensure business continuity during absences. Suggest and implement business process improvements. Marketing Collaboration: Strategy Alignment: Work with the marketing team to identify and engage potential clients. Participate in industry events to expand market presence and generate leads. Execution-Focused Approach: Emphasize setting clear objectives and executing strategies with precision. Provide resources and support to enable the team to meet and exceed sales targets.
The role should be proficient in helping in the operation and administration of HR & Admin functions of visa, mobility, housing, and government relationship of BB, PIT and labor contract, etc. The role also assists in the day-to-day operations of the Human Resources department across different business units and reports to administration lead. Assist the administration lead with all HR & Admin functions including employee administration and mobility across different business units Maintaining physical and digital personnel records like employment contracts and others in Microsoft teams Handle the visa administration for foreign staff (Visa application and extension, FRC and Form C) Support housing and accommodation organization for foreign staff Arrange tickets and accommodation for staff traveling local/ foreign Support in local labor laws & compliance is maintained in accordance with the respective township labor office, SSB office, and PIT tax office a must. Assist the government relations of MIC and DICA and continuous process improvements to mitigate risks throughout the organization Support the Internal HR assets for audit and compliance matters and monthly HR & Admin reports Other duties as assigned The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.
Market research and brand definition   Identify market segments and conduct market research to identify the needs of the targeted customers in the market    Consult all customers facing functions to understand the selling points of the brand   Conduct a competitors’ analysis to identify the strengths and key differentiators of the brand   Define brand positioning and create / leverage brand message, key selling points and brand guidelines    Monitor market trends, identify new opportunities and adjust the brand positioning accordingly   Brand awareness and lead acquisition   Develop marketing strategies (channels identification, resource allocation, target selection, messaging) and prepare annual and quarterly content calendar with the objective of brand awareness   Develop marketing strategies (channels identification, resource allocation, target selection, messaging) and prepare a quarterly and monthly ads calendar with the objective of lead acquisition   Oversee the preparation of the marketing content required to deliver the marketing strategies on time    Oversee the execution of the marketing strategies, online and offline, and closely monitor the outcomes   Maintain effective communication with the customer-facing teams (Telemarketing, Sales, Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing strategies and adjust as required to attain the set objectives   Prepare, monitor and manage the marketing budget   Sales Support    Conceptualize, plan, and implement the monthly promotion plan with the commercial team    Prepare and provide the marketing materials required by the commercial team   Manage the marketing material inventory in collaboration with Finance    Brand and marketing effectiveness   Determine all required brand and marketing assets for the organization, online and offline, including in-center signage, website, social media platforms, ...   Ensure that all marketing assets of the brand are in line with the brand guidelines and maintained appropriately   Always look for innovative tools and procedures to improve the brand awareness and marketing effectiveness   Team management    Recruit, train and manage the performance of the marketing team   Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function   Set, monitor and report on the department objectives to the management team   The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.  
The Learning & Development Executive plays a vital role in supporting our organization's growth by implementing monitoring frameworks and sending regular reports on learning progress to various business units. The role responsibilities include administrative tasks to ensure the smooth execution of learning and development programs. The L&D Executive will assist in analyzing learning needs, implementing learning programs, coordinating development efforts, and analyzing outcomes. Core Tasks Learning and Development Administration Collaborate with business units to identify development opportunities and track training progress. Support the implementation of group policies and learning monitoring frameworks. Assist in the rollout and administration of the Learning Management System (LMS). Provide administrative support for learning and development programs. Partner with business units to highlight areas of improvement in training progress. Ensure compliance with organizational policies and procedures related to learning and development. Maintain accurate records and documentation for training activities. Assist in the coordination and scheduling of training sessions and workshops. Support the evaluation and analysis of learning initiatives to measure effectiveness and impact. Performance Management Administration Support the administration of the performance management process, ensuring alignment with business objectives and facilitating regular feedback and development opportunities. Assist in providing guidance to managers on effective performance management techniques and best practices. Collaborate with relevant stakeholders to analyze performance data, identify trends, and suggest areas for improvement. Coordinate the performance management system by developing and monitoring performance evaluations, development plans, and improvement plans. Ensure the effective execution of the Performance Management Process on a monthly, quarterly, and yearly basis through organization and oversight. Internal Communication & Customer Service Orientation Offer assistance and guidance to line management regarding performance management procedures, ensuring clarity and effectiveness. Provide educational resources and support to managers for the implementation of development plans aimed at enhancing the skills and capabilities of their team members. Foster robust partnerships with business clients and internal customers to ensure alignment with current business needs and opportunities, particularly in relation to learning and development initiatives. Utilize effective communication, facilitation, and presentation skills to deliver in-house training sessions, emphasizing the importance of accurate and timely service delivery and customer satisfaction. Emphasize the importance of customer service orientation in all internal communication and training efforts, aiming to consistently deliver services accurately and on time to meet or exceed customer expectations. The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.
Asia Strategic Holdings Awards