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Purpose Statement

This is a three months (short-term) contract for Sales Representative. Deliver effective and efficient implementation of all route level marketing and promotional activities, distribution KPIs, merchandising activity, trade relationship improvement activities at route level to ensure brand availability, visibility, cycle communications, image enhancement, active trade support etc. that would ultimately result in achievement of brand, volume and profit objectives of the specified routes.

Key Accountabilities

• Achieve route level sales, availability (Numeric & assortment), service targets (coverage frequency & quality).
• Deliver superior execution, monitoring and delivery of brand activity at outlet level.
• Maintain outlet wise (sales, inventory, POSM) information, monitoring of competitor and regulatory activity and compiling daily reports on performance.
• Keep track / enforcement of inventory & FG management policy, merchandising and consumer engagement resources, maintenance of selling utensils (vehicle, PO systems) & adherence of BAT policy / guidelines at outlet level.
• Support monthly sales planning & forecasting by providing accurate information flow from outlet level to area management.
• Deliver cash flow and inventory management as per internal BAT policy and guideline
• Drive sales vehicle as per EH&S protocols and ensuring vehicle maintenance requirement
• Maintain valid driving license, responsible for vehicle related matters
• Build effective trade relationships with retailers to efficiently deliver outlet level trade marketing objectives (engagement, visibility, execution).
• Daily planning of outlet coverage & cycle guideline / POSM execution.
• To follow and aligned with BAT’s International Marketing Principles (IMP) and all Corporate Guidelines

• Trade marketing & distribution
• Customer Engagement (Retail)
• Consumer engagement 
• Driving skills with valid local driving license
• Developing and maintaining relationships with customers
• Selling skills
• Negotiation and influencing
• Analytical skills