Senior Brand Manager in Yangon

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Senior Brand Manager

(Brand Manager )

Myanmar Citizens Bank (MCB)

Bahan | Yangon

1 Post

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Senior Brand Manager

Myanmar Citizens Bank (MCB), Bahan | Yangon

Apply Here

Senior Brand Manager

Myanmar Citizens Bank (MCB)

Apply Here

Senior Brand Manager

(Brand Manager )

Myanmar Citizens Bank (MCB)

Myanmar - Yangon

Bahan | Yangon

1 Post

Today

Apply Here

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Banking/ Insurance/ Microfinance

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Big Opportunity for ...

Develop and execute annual and longterm brand strategies aligned with MCB’s business objectives.
Monitor brand awareness, consideration, preference, perception and other brandhealth indicators.
Lead 360° integrated marketing campaigns across ATL, BTL, digital, social, PR, activation, branches, and partnerships.
Manage the full campaign lifecycle from strategy and briefing through execution, monitoring and postcampaign evaluation.
Establish campaign KPIs and conduct postcampaign analysis to identify ROI and improvement opportunities.
Drive product marketing and GTM initiatives, supporting customer acquisition and business growth.
Review and approve brand applications across branches, ATMs, digital channels, marketing materials, events, sponsorships, merchandising and customer communications.
Strengthen brand positioning, identity, governance, and customer experience across all touchpoints.
Monitor market trends, customer insights, and competitor activities to identify growth opportunities.
Manage relationships with creative agencies, media agencies, research partners, production vendors and other external partners.
Improve marketing effectiveness through postcampaign evaluation, ROI analysis and continuous optimization.
Lead, coach, and develop the Brand/Marketing team.

Open To

Male/Female

Job Requirements

Relevant Degree in Marketing, Business Administration, Communications, or related field.
6–8 years’ experience in Brand Management, Marketing Communications, or related roles.
2–3 years of managerial/leadership experience preferred.
Experience in banking, financial services, fintech, telecom, FMCG, or other competitive consumer sectors is an advantage.
Proven experience in integrated campaigns, product marketing/GTM, agency management, and budget management.
Strong understanding of digital marketing and customer journeys.
Excellent strategic, analytical, communication, and leadership skills.

What we can offer

Benefits

- Ferry provided
- Sat , Sun off
- Annual Bonus

Highlights

- International Standards
- Make a difference
- Join an experienced team

Career Opportunities

- Learn new skills on the job
- Promotion opportunities

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