    Create high-quality product content (images, videos, captions, and written materials) that reflects the brand’s luxury identity, cultural relevance, and stakeholder expectations.
    Collaborate with the Creative Executive and Media & Marketing Manager to develop engaging content for social media, digital platforms, and marketing campaigns.
    Uphold the brand’s visual and messaging identity, ensuring all content aligns with established brand guidelines and standards.
    Produce creative and compelling storytelling content that highlights craftsmanship, heritage, and exclusivity of fine gems and jewelry.
    Liaise with cross-functional teams and external partners to support day-to-day content needs for marketing initiatives.
    Manage and maintain an organized digital library of content assets, including raw footage, edited projects, design files, and media resources.
    Monitor content performance and support market research by analyzing industry trends, competitor activities, and customer insights to inform future strategies.
    Prepare and present regular content performance reports and insights to the Media & Marketing Manager.
    Support continuity of work by ensuring proper handover of duties during leave, training, or travel, in line with company procedures.
    Comply with company rules, departmental SOPs, KPIs, and employee handbook policies to ensure professionalism and consistency in all work.
    Contribute to fostering a workplace culture that values creativity, collaboration, and safety.

   Bachelor’s degree in Marketing, Media & Communications, Journalism, or related field.
    Certificate, diploma, or training in digital content creation will be considered an advantage. 
   5 years of experience in content creation, copywriting, or digital marketing (luxury, fashion, lifestyle, or jewelry industry preferred).
    Proven ability to produce engaging content for social media and digital marketing campaigns.
Skills & Competencies
    Strong storytelling and writing skills with attention to detail and luxury tone of voice.
    Understanding of SEO, social media algorithms, and digital content trends.
    Ability to translate brand identity into compelling visual and written content.
    Creative mindset with strong cultural awareness and sensitivity to luxury aesthetics.
    Strong organizational skills for managing content libraries and meeting deadlines.
    Collaborative team player with effective communication skills.
    Passionate about creativity, branding, and luxury storytelling.
    Detail-oriented, proactive, and adaptable to fast-paced business needs.
    Professional, responsible, and committed to upholding brand and company standards.
    Willingness to learn, innovate, and contribute to continuous content improvement.