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Key Responsibilites

- Plan, execute, and optimize paid media campaigns across platforms such as Facebook, Google, TikTok, and programmatic

- Manage campaign budgets, bidding strategies, and performance tracking to ensure maximum ROI

- Conduct audience research and targeting to improve campaign effectiveness

- Monitor campaign performance daily and provide actionable insights and optimization strategies

- Prepare regular performance reports (weekly/monthly) with clear analysis and recommendations

- Collaborate with creative and content teams to develop high-performing ad creatives

- Stay updated with digital trends, platform updates, and best practices

- A/B test campaigns (creatives, copy, targeting, placements) to improve results

- Ensure campaigns are delivered on time and aligned with client objectives 

Qualifications 

- 1–2 years of experience in media buying or digital advertising (agency experience preferred)

- Hands-on experience with platforms such as: Meta Ads

- Manager, Google Ads, TikTok Ads, Programmatic platforms (a plus)

- Strong understanding of KPIs such as CPC, CPM, CTR, CPA, ROAS

- Proficiency in data analysis and reporting tools (Excel, Google Sheets, Data Studio is a plus)

- Strong analytical thinking and problem-solving skills

- Good communication and teamwork abilities

- Ability to manage multiple campaigns and deadlines in a fast-paced environment