Vice President ( CRM Manager)

Duties and Responsibilities

– Develop and manage all CRM strategies by creation of models against lifetime value, customer retention as well as loyalty and advocacy programs.
– Collaborate with internal and/or external stakeholders in effective usage of all CRM management tools
– Spearhead continuous improvement of CRM communication channels and programs
– Formulate strategies using the analysed data generated from the weekly/monthly/annual departmental calendars and conduct continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value.
– Spearhead content and template development as well as targeting personalisation activities
– Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the Bank and its products.

Requirements

– Bachelor’s degree in Business Management, Marketing or other relevant academic backgrounds
– Have at least 5 years of working experience in related field (Experience in the Retail/FMCG industry and Regional exposure is preferable!)
– Good understanding of data analytics, from analyzing trends, growth areas, and survey analytics
– Can work under pressure and meet deadlines
– Good interpersonal skill, presentation skill, negotiation and communication skill
– Computer literate & proficient in English (Written and Verbal)
– Myanmar Nationality Only