Purpose of the Role

• To Manage Wireless Broadband portfolio, customer experience, competitor and consumer insight, revenue enhancement, engagement & retention of WBB customers and growth
• To Design and manage VIP Program

Role Accountabilities 

Wireless Broadband Portfolio

• Build and execute the product marketing strategy through the team to achieve the targeted revenue and subscribers for WBB products
• Plan & Forecast WBB Revenue & Subscriber
• Generate the revenue for WBB starter and renewal packs to achieve target revenues and subscribers
• Develop business case for any proposed ideas
• Design and implement all digital customer experience in all customer touch point
• Design CVM programs and practices to maximize customer value creation while ensuring the retention and monetization of the existing customer base
• Develop consumer insights for overall product lifecycle, competition monitoring and product health monitoring checks
• Work collaboratively with cross functional team to facilitate cooperation and alignment of the actions
• Propose and implement new channels to sell products to increase the penetration of our product by having the product closer to our customer
• Identify potential issues in product functionality and performance, and develop and implement an improvement plan
• Data Analytic, Reporting, and Market Visit
• Lead, Develop and inspire the team
• Support in any special assignment or department activities if required

Wireless Broadband Portfolio

• Monitor the VIP programs & Campaigns with the regular reporting
• Analysis on the competitors’ campaigns and share the valuable insights to the management
• Modify/change the programs & Campaigns aligning with the market trends
• On-board partners to support the loyalty program along with the growth in Partner’s Revenue
• Regular check-ups on the partner’s performances & places along with the sharing of the actionable insights to partners

Minimum Experience & Essential Knowledge

• 6 – 8 years’ work experience in marketing
• At least 3 years in a product development role (B2C) within telecoms industry
• Extensive experience in strategic market planning and execution of tailored customer campaigns
• Proven track record of Product Portfolio& Lifecycle management
• Strong knowledge of consumer analytics, Primary & Secondary Market Research, and pricing strategies
• Project management experience overseeing multiple project teams and interfacing with vendors
• Advanced proficiency in Microsoft Office applications
• Deep understanding of telecom sector and industry trends and innovations
• Understanding the Customer Experience Practices
• Strong Partnership Management Skills
• Excellent Communication and organizing Skills
• Excellent analytical and presentation skills

Only eligible applicants will be contacted directly by the Ooredoo Myanmar Talent Acquisition Team. Candidates who do not meet the requirements will be kept in our database for any future vacancies.
This position is open for Myanmar nationals only.