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Position Overview
- The Brand Marketing Manager will be responsible for developing, strengthening and managing the brands of Super Seven Stars Group (SSS) and its business units.
- The role will translate business objectives into effective brand strategies, marketing campaigns, customer experiences and brand communications, ensuring consistent brand positioning while adapting marketing activities to the specific needs of each business.
- The Brand Marketing Manager will work closely with the Head of Marketing, Digital Marketing Manager, Business Directors, General Managers, Sales and Operations teams to drive brand awareness, customer engagement and commercial growth.
Key Responsibilities
1. Brand Strategy & Positioning
- Develop and implement brand strategies aligned with SSS Group objectives.
- Define and maintain clear brand positioning, value propositions and target customer segments.
- Develop brand strategies for new and existing businesses.
- Conduct market and competitor analysis to identify brand opportunities.
- Ensure each brand has a clear and differentiated market position.
- Support the Head of Marketing in developing the Group's overall brand architecture.
2. Brand Management
- Manage the day-to-day development and growth of assigned SSS brands.
- Maintain brand identity, tone of voice and visual standards.
- Develop and maintain Brand Guidelines / Brand Manuals.
- Ensure consistent application of logos, colors, typography, imagery and messaging.
- Monitor brand reputation and customer perception.
- Identify opportunities to strengthen brand equity and customer loyalty.
3. Marketing Campaign Management
- Develop annual, quarterly and monthly brand marketing plans.
- Lead integrated brand campaigns from concept to execution.
Develop campaigns for:
- New product/service launches
- Seasonal promotions
- Brand awareness
- Customer acquisition
- Customer loyalty
- Corporate campaigns
- Events and activations
- Work with the Digital Marketing Manager to integrate online and offline campaigns.
- Measure campaign effectiveness and recommend improvements.
4. Customer & Market Insights
- Conduct market research and competitor analysis.
- Identify customer needs, preferences and purchasing behavior.
- Develop customer personas and segmentation.
- Monitor industry trends and changing consumer behavior.
- Use customer insights to develop relevant brand propositions and campaigns.
- Provide market intelligence to Business Directors and management.
5. Product & Service Marketing
- Work with Business Units to develop marketing strategies for products and services.
- Support new product/service development through customer and market insights.
- Develop product positioning, key messages and promotional strategies.
- Coordinate product launches and go-to-market campaigns.
- Monitor product and campaign performance.
6. Creative & Content Management
- Develop creative briefs for marketing campaigns.
Work closely with:
- Graphic Designers/Content Creators/Video Teams/Digital Marketing/Advertising Agencies/PR Agencies
- Review and approve marketing materials to ensure brand consistency.
- Develop campaign concepts, key visuals and communication messages.
- Ensure all creative materials support the desired brand positioning.
7. Integrated Marketing
- Coordinate brand activities across:
- Digital marketing
- Social media
- Traditional media
- Outdoor advertising
- Events
- Promotions
- PR
- Influencer marketing
- Partnerships
- In-store / on-site branding
- Customer communications
Ensure that all channels deliver a consistent customer experience and brand message.
8. Business Unit Marketing Support
Provide brand and marketing support to SSS businesses including:
F&B / Restaurants / Cafés/ Automotive/ Agriculture & Livestock/Manufacturing / Industrial/Real Estate & Property Development
Education / Training/Consumer Products / FMCG
New Business Ventures
Work with each Business Unit to translate its commercial objectives into appropriate brand and marketing plans.
9. Brand Activation & Events
- Plan and execute brand activations and customer engagement activities.
- Manage product launches, exhibitions and promotional events.
- Develop sponsorship and partnership opportunities.
- Coordinate with agencies and event suppliers.
- Measure event effectiveness and commercial impact.
10. Agency & Supplier Management
- Manage advertising, creative, PR, media and event agencies.
- Prepare agency briefs and campaign requirements.
- Review creative proposals and marketing plans.
- Negotiate with suppliers where required.
- Monitor agency deliverables, quality and deadlines.
- Ensure marketing activities remain within approved budgets.
11. Marketing Budget Management
- Prepare annual and campaign-level brand marketing budgets.
- Monitor marketing expenditure.
- Ensure efficient allocation of brand investment.
- Track campaign costs and ROI.
- Provide regular budget and performance reports to the Head of Marketing.
12. Brand Performance & Reporting
Prepare regular reports covering:
- Brand awareness/ Customer engagement/ Campaign performance/Market performance/Customer acquisition/Brand perception/Marketing expenditure/Campaign ROI/Competitor activity/Key market trends
Provide clear recommendations to improve brand performance.
13. Team & Cross-Functional Collaboration
- Lead and coordinate Brand Marketing Executives and related marketing resources.
- Set team KPIs and performance objectives.
- Coach and develop team members.
- Work closely with Digital Marketing, Sales, Operations, HR and Business Unit teams.
- Ensure effective communication between Group Marketing and business units.
Key KPIs
- Area Key KPI
- Brand Awareness Brand awareness / reach growth
- Brand Equity Brand perception and positioning
- Campaigns Campaign effectiveness & ROI
- Customer Customer acquisition & engagement
- Market Market share / competitive position
- Product New product/service launch performance
- Brand Standards Brand guideline compliance
- Customer Experience Brand consistency across touchpoints
- Events Event engagement & commercial results
- Budget Budget utilization & marketing ROI
- Innovation New campaign / brand initiatives
- Team Team productivity & KPI achievement