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Position Purpose / Context 

This role will play a pivotal role in driving data-driven strategic decision-making across the commercial organization. This role will lead the commercial insights and analytical framework required to optimize Brand / Pack mix, track sales performance (including execution score tracking), evaluate channel and distributor incentive programs, and identify high-growth market opportunities. The ideal candidate will combine advanced analytical skills with strong commercial acumen to translate complex datasets into actionable insights that directly impact volume, revenue, profitability, and market execution.

Job Responsibilities

• Design and maintain robust analytical frameworks for sales force performance tracking, including regional sales incentive programs (e.g., APPS scores, SR performance, distributor growth targets).
• Provide performance intelligence and ROI evaluations on key commercial initiatives, distributor trips, and trade activation campaigns.
• Monitor sales execution across diverse channels (e.g., Traditional Trade, Modern Trade, Wholesale).
• Formulate data-driven strategies for volume, revenue, and margin optimization.
• Track, evaluate promotional return on investment (ROI).
• Conduct deep-dive analyses on market trends, competitor activity, channel profitability, and customer segmentation to identify growth levers.
• Build and maintain dynamic commercial dashboards to track key performance indicators (KPIs) in real time.
• Synthesize raw commercial data into clear, compelling executive slide decks, performance charts, and summary notes for top leadership (including the CEO and SLT)
• Enable faster, sharper executive decision-making by delivering actionable recommendations alongside reporting.

• Bachelor’s degree in business, Economics, Finance, Statistics, Data Analytics, or a related field (MBA preferred).
• 6–10 years of experience in commercial analysis, revenue management, financial planning, or sales analytics—preferably within the FMCG / Beverage industry.
• Strong skills in modeling, financial analysis, and dataset management.
• Commercial Acumen: Deep understanding of FMCG route-to-market, trade schemes, distributor models, and sales scorecards.
• Analytical Rigor: Ability to turn complex, unstructured data into simple, actionable insights.
• Communication & Stakeholder Management: Excellent verbal and written presentation skills with experience influencing senior leadership.
• Agility: Capability to thrive in a fast-paced environment and deliver rapid turnaround on high-priority analytical requests.
• Advanced proficiency in Microsoft Excel, Power BI, or other business intelligence platforms.
• Proficiency in creating C-suite level presentations (PowerPoint).