Evaluating and optimizing marketing and pricing strategies. Analyzing market trends and preparing forecasts. Support digital marketing, social media, and advertising activities. Increasing brand awareness and market share. Coordinating marketing strategies with the sales, financial, public relations, and production departments. Developing and managing the marketing department's budget. Overseeing branding, advertising, and promotional campaigns. Analyze competitor strategies, market trends, and customer feedback. Preparing and presenting quarterly and annual reports to senior management. Promoting our brand at trade shows and major industry-related events. Keeping informed of marketing strategies and trends.
Prepare accurate and timely financial statements, generate reports on costs and expenditures, and conduct variance analysis. Assist in creating and monitoring budgets, and prepare revenue projections and expenditure forecasts. Ensure compliance with accounting principles, assist with internal and external audits, and help resolve discrepancies and issues. Maintain and reconcile balance sheet and general ledger accounts, and ensure the accuracy of financial data. Develop recommendations to optimize the company's accounting systems and procedures and detect inaccuracies. Review and recommend modifications to accounting systems and procedures to improve efficiency and strengthen internal controls.