• Establish Sales Forecast and Sales Targets for nationwide modern trade teams
• Achieves Modern Trade sales operational objectives as per strategic plans and reviews and contribute Modern Trade sales information and recommendations for preparing Strategic plan;
• Meets Modern Trade sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Establishes sales objectives by creating a sales plan and quota for channels and areas in support of national objectives together with Customer Business Plans in collaboration with Marketing.
• Maintains and expands customer base by counseling channel sales Managers; building and maintaining rapport with key customers; identifying new customer opportunities
• Implements trade promotions along with Marketing by publishing, tracking, and evaluating trade spending
• Motivate the team and individual team member to achieve the highest work standards and to improve their performance. Provide solutions for any conflict in the team where necessary.
• Responsible for growing market share for company products in market
• Develop and lead effective go to market model for market.
• Directly manage major and critical developing customer accounts, and coordinate the management of all other accounts.
• Conducts one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance.
• Provides timely, accurate, market intelligence to formulate pricing strategy and implement approved pricing structure on all company products, while striving to maintain maximum profit margin.

• Minimum a degree holder in marketing, economics, business administration. MBA would be an advantage.
• Minimum 10 years of working experience in the FMCG or distribution companies before
• Has proven work experience as a National level or senior management role
• Has proven experience managing a high-performance sales team of 100 or more
• Excellent communication skills (verbal and written)
• Advanced management and leadership skills
• Advanced territory management ability, sales skills, with sales training and development experience
• Strong decision making and problem-solving skills
• Proven customer services, relationship building and modern trade sales management ability
• Proven trade issues / conflict resolution ability
• Numerical and analytical abilities, with demonstrated ability to use Pivot tables and other analytical functions
• Planning skills, Time management, Product knowledge