Position Objective:

The main purpose of this role is to create compelling and engaging written content for various mediums, such as advertisements, websites, and marketing materials, within the context of promoting products and services.

The overall result expected of this position is to effectively communicate key messages, attract and inform customers through content and help generate quality leads through different marketing channels.

Roles and Responsibilities:

 Outstanding Writing skills

• Develop creative brand taglines and slogans for advertising and branding purposes for brand and product campaigns throughout the year
• Write engaging and compelling copy everyday across all marketing channels, including social copy, website content, email communications, video scripts and supers, digital and print ads and blog posts
• Prepare content about our company’s products and services as well as propositions
• Translate content from English to Myanmar and vice versa

Good Research & Communication Skills

• Research on topics related to life and health insurance industry and identify areas for improvement in our existing content on a weekly basis
• Maintain the brand voice and tone making sure to articulate brand Purpose and key messaging consistently across all channels
• Use data-driven approach to guide all copy choices
• Have knowledge in SEO practices such as optimizing keywords in content is a plus

Ability to multi-tasks

• Thrive in a fast-paced multinational work environment and meet tight deadlines
• Work on multiple projects at once and excels at project management
• Collaborate with colleagues from cross functional departments to liaise in different external and internal communications initiatives
• Performs other responsibilities and duties relevant to the role periodically assigned by supervisor in order to meet operational and/or other requirements

• Bachelor’s degree in marketing, communications, journalism, English, or a related major is preferred
• Previous working experience as an agency or in-house copywriter for minimum 3 year(s)
• A diverse portfolio of previous works