Roles and Responsibilities:

• Develop and execute digital marketing strategies, including social media, online advertising, and email marketing campaigns.
• Collaborate with the marketing team to create content and campaigns that resonate with the local audience and align with AIA Myanmar’s brand voice.
• Manage AIA Myanmar’s social media presence, including monthly content planning, posting, and engagement with followers.
• Monitor social media trends and adjust strategies to improve performance and engagement.
• Analyze digital marketing performance using tools like Google Analytics, social media insights, and ad platform metrics. 
• Prepare regular reports on key metrics, campaign performance, and insights to inform future strategies.
• Plan and execute online media buying strategies, including budgeting, targeting, and optimizing digital ad placements.
• Track performance metrics and adjust campaigns to maximize ROI.
• Oversee the management of AIA Myanmar’s website and assist mobile app’s contents are up-to-date, user-friendly, and optimized for search engines.
• Coordinate with developers and designers to improve site/app functionality and user experience.
• Monitor and respond to customer feedback and inquiries across digital platforms, ensuring timely and professional communication. 
• Build and nurture online communities to foster brand loyalty and engagement.
• Performs other responsibilities and duties periodically assigned by the supervisor in order to meet operational and/or other requirements.
• Assist the Head of Marketing Communications with ad-hoc digital marketing tasks and special projects.

Minimum Job Requirements:

• Minimum 4 years of working experiences in digital marketing, social media management, or a related field.
• Experience in managing digital advertising campaigns, app and website management.
• Bachelor's degree in marketing, digital marketing, business administration or related.
• Relevant digital marketing certifications (e.g., Google Ads, Facebook Blueprint) are advantageous.
• Excellent communication and interpersonal skills. 
• Strong understanding of digital marketing tools and platforms, including Google Analytics, Facebook Ads, and SEO tools. 
• Excellent project management and analytical skills. 
• Fluency in both English and Myanmar language is preferred.