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This position is responsible for supporting and executing marketing strategies for the Trading Business Unit. The role focuses on CRM management, marketing budget control, digital & offline marketing activities, market analysis, and customer relationship development to drive business growth and market share.

Key Responsibilities

1. Market Research & Analysis

• Conduct market research and collect market intelligence data
• Analyse competitor activities and market movements
• Prepare market analysis and reporting for management decision‑making

2. CRM & Customer Relationship Management

• Manage and update customer information using CRM systems
• Maintain strong relationships with existing customers and develop new customer relationships
• Work closely with Sales and other departments to ensure consistent customer experience

3. Marketing Budget Management

• Plan monthly, quarterly, and annual marketing budgets
• Monitor, control, and track marketing expenses against approved budgets
• Prepare regular marketing budget reports and ensure cost‑effective spending

4. Marketing Activities & Campaigns

• Execute digital marketing initiatives and offline marketing activities
• Support branding, promotional campaigns, and public relations activities
• Analyse campaign performance and recommend improvements

5. New Product & Business Development Support

• Identify market trends and new business opportunities
• Support new product ideas and promotional strategies
• Assist in maximising market share and brand awareness

6. Other Duties

• Perform ad‑hoc marketing assignments as assigned by management

Educational Qualification

• Bachelor’s Degree in Marketing, Business Administration or related field
• MBA (Marketing) is preferred

Experience

• Minimum 5 years of relevant experience in Marketing, Business Development, or Management
• Experience in CRM, marketing budget control, and campaign execution is highly preferred

Skills & Competencies

• Strong communication and interpersonal skills
• Good analytical, problem‑solving, and decision‑making abilities
• Experience in digital marketing and offline marketing activities
• Ability to work cross‑functionally with Sales and other departments
• Budget planning and cost control skills
• Good negotiation, presentation, and time‑management skills

Personal Attributes

• Professional, proactive, and result‑oriented
• Customer‑focused with strong relationship‑building ability
• Able to work under pressure and meet deadlines