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Job Purpose

We’re looking for a strategic and results-oriented Product Marketing and App Growth Assistant Manager to help drive the growth of our Yatha App user base and support Entertainment product go-to-market (GTM) strategies and revenue, user increment. You’ll work closely with product, managers, analytics, marketing communications team, content agency, sales & distribution team.

• Lead ,developed and execute of growth strategies to increase app installs, retention, engagement, and monetization.
• Collaborate with Product Managers and Marketing Communication teams on product positioning, messaging, launch execution, and customer segmentation.
• Analyze app performance metrics, create dashboards and provide recommendations on funnel improvements.
• Run A/B tests , User research, experiments on onboarding flows, notifications, referral programs, and pricing incentives.
• Coordinate with Marketing Communication teams to develop campaign creatives, landing pages, and promotional assets.
• Conduct market, competitor, and user behavior research to identify opportunities and threats.
• Support end-to-end Go-to-Market (GTM) strategy and execution for new entertainment products and app features, including launch planning, cross-functional coordination, user acquisition initiatives, and post-launch performance tracking.
• Work closely with Sales & Distribution (S&D) teams to drive user growth, product adoption, and revenue performance through targeted campaigns, channel partnerships, promotional activities, and data-driven optimization strategies.

Education

• Bachelor or master’s degree in business, marketing, or computer science

Experience

• +5years of experience in relevant product growth and commercial accumen
• Experience in working with external and internal stakeholders

Key Skillsets (3 - 5 skillsets)

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 3+ years of experience in growth marketing, app marketing, product marketing, or digital marketing.
• Strong analytical skills, experience with mobile analytics tools (e.g., Google Analytics, Firebase, CleverTap)
• Excellent communication, project management, and collaboration skills.