Job Purpose 

We are launching a new Electric Vehicle (EV) brand – IM Motors – to redefine the future of sustainable mobility in Myanmar. The Brand Manager will be responsible for driving brand positioning, customer engagement, and integrated marketing strategies to build IM Motors as a premium, innovative, and eco-conscious EV brand in the local market. 

Key Responsibilities 

• Develop and execute comprehensive brand strategies that align with the vision and values of IM Motors. 

• Localize global brand guidelines and ensure consistent brand messaging across all channels.  

• Analyze consumer trends, competitor activities, and market dynamics to position the brand effectively.  

• Plan and execute 360-degree marketing campaigns (digital, offline, retail, BTL/ATL).  

• Coordinate with internal creative teams and agencies to develop impactful branding materials and ad creatives.  

• Manage marketing budgets and optimize ROI across all marketing activities. 

• Work closely with product and sales teams to plan new model introductions and go-to-market strategies.  

• Lead the branding and promotional activities for vehicle launches, including showroom branding, launch events, and media activations.  

• Oversee the brand’s digital presence across website, social media, e-commerce, and influencer marketing.  

• Ensure content aligns with the brand voice and is engaging, innovative, and relevant to the EV audience. 

• Build relationships with media partners, lifestyle brands, and eco-friendly organizations to enhance brand credibility and awareness.  

• Manage PR events, test drive experiences, and press engagements. 

• Collaborate with the sales, aftersales, and product development teams to ensure a consistent customer experience.  

• Provide leadership and guidance to junior marketing or brand executives under the IM Motors sub-brand. 

Qualifications & Requirements 

• Bachelor's degree in Marketing, Business, or related field (MBA is a plus).  

• Minimum 5–7 years of experience in automotive marketing or brand management (EV brand experience is a strong advantage).  

• Deep understanding of Myanmar’s automotive market, consumer behavior, and EV trends.  

• Strong leadership, strategic thinking, and project management skills.  

• Proficiency in digital marketing, analytics tools, and content platforms.  

• Excellent communication in English and Myanmar languages.