Key Areas of Responsibility

1.Brand Strategy and Management 

• Develop and execute comprehensive branding strategies to enhance brand visibility and equity of Auston and assisting all brands of the Asia Strategic Holdings Group.  

• Ensure brand consistency across all marketing and communication materials. 

• Implement and manage the " Brand Center" in Teams for all business units and oversee the application of the brand across various channels. 

2.Communication Strategy 

• Design and implement communication strategies that align with business objectives and target audience needs. 

• Oversee the creation of engaging and effective content for various platforms including social media, website, email, and offline channels. 

• Develop PR strategies and manage relationships with media and other stakeholders. 

3.Creative Project Management 

• Lead and manage the Creative and Content Teams to produce high-quality visual and written content. 

• Coordinate with internal and external stakeholders to ensure timely delivery of creative projects. 

• Oversee video and photo shoots, graphic design, and content creation processes. 

4.Capacity Planning and SOP Development 

• Lead the development and implementation of capacity planning strategies, standard operating procedures (SOPs), and scope of work documents to ensure efficient and effective operation of the Creative and Content Teams. 

• Monitor team performance and workload to optimize resource allocation and project timelines. 

5.Tool and Platform Implementation 

• Oversee the selection, setup, and integration of tools and platforms to align with established SOPs, enhancing team productivity and compliance with branding and communication standards. 

• Ensure team members are trained on new tools and platforms and facilitate their adoption.

6.Event Management 

• Support Event Manager with planning and organizing branding and promotional events, including graduation, education fairs, product launches, exhibitions, and corporate events. 

• Ensure all events align with brand guidelines and communicate the intended message effectively. 

7.Performance Measurement and Reporting 

• Develop and track key performance indicators (KPIs) to measure the effectiveness of branding and communication activities. 

• Provide regular reports and insights to senior management on campaign performance and brand health. 

8.Team management  

• Recruit, train, and build a competent and reliable team.  

• Set clear team goals, oversee day to day operations, and manage the performance.  

• Provide direction, guidance, and leadership to the team to deliver the expected outcomes from the function while developing the potential of the team members 

• Organize team building activities and manage the team morale to keep high spirit, motivation and retention within the function 

The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list. 

• Proven track record in developing and implementing successful branding and communication strategies. 

• Strong project management skills with the ability to manage multiple projects simultaneously. 

• Excellent written and verbal communication skills. 

• Proficiency in marketing tools and platforms such as Trello, Adobe Creative Suite, and social media management tools. 

• Strong analytical skills with the ability to interpret data and make informed decisions. 

• Familiarity in Design and Illustration Tools (Photoshop, Illustrator, InDesign, Premiere Pro) 

• Experience with social media management tools (Hootsuite, Buffer)

• Familiarity with project management tools (Trello, Asana)

• Eligible to follow up detail interview process (Such as screening stage, face to face interview stages )