Brand Manager

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Brand Manager

YKKO, Tamwe | Yangon

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Brand Manager

YKKO

APPLY HERE

Brand Manager

YKKO

Myanmar - Yangon

Tamwe | Yangon

2 days ago

APPLY HERE

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Food and Beverage/Catering

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

An Excellent Opportunity for ...

Develop and execute annual brand plans that align with the company’s long-term marketing vision.
Define brand architecture, identity systems, and communication tone.
Monitor and evaluate brand health metrics (awareness, preference, relevance, equity).
Conduct market and consumer research to identify insights, trends, and opportunities.
Collaborate with Innovation Lab (Food), Operations, and other marketing function teams on brand related initiatives.
Identify strategic brand partnerships and drive those initiatives to secure strong brand presence in the market.
Lead integrated marketing campaigns from concept to execution.
Brief and collaborate with the cross-functional team as required for campaign development.
Coordinate with Sales & Marketing Team for campaign rollout, promotions, and store activation.
Ensure consistent brand storytelling across all touchpoints — ATL, digital, in-store, PR, and partnerships.
Evaluate post-campaign performance and recommend improvements.
Maintain and update Brand Guidelines and ensure adherence across all materials and channels.
Review creative and communication materials to ensure brand consistency and quality.
Provide brand direction to franchise marketing activities (dotted-line collaboration).
Ensuring Effective use of media buying budget allocated for digital and ATL media usage.
Build good relationships with digital & ATL vendors/agencies, KOLs & partners to ensure smooth coordination and execution.
Understand business needs and budget allocation to identify the most efficient channels within digital & ATL.
Align and execute with partnered app for the loyalty program & drive acquisition & usage for the app.
Creative Team – to ensure campaigns visually and emotionally align with brand positioning.
Sales & Activation Team – to ensure promotions and local marketing align with brand direction.
Corporate Sales & Comms Manager – for brand messaging in corporate and PR communications.
Operations Team – for in-store experience and customer journey consistency.
Innovation Lab & Business Development Team – for a creation of relevant menu & restaurant expansion plan that is aligned with business/consumers’ needs
Manage brand budget allocations, ensuring ROI and efficient use of resources.
Track and report on brand performance and campaign outcomes to Head of Marketing.
Collaborate on strategic planning and ensure all campaigns align with internal methodologies and performance drivers including awareness, trial, loyalty, and advocacy.
Act as the brand custodian across all departments and external partners.

Open To

Male/Female

Job Requirements

Bachelor’s Degree in Marketing, Communications, Business, or related field; MBA preferred.
4–6 years of experience in brand marketing, with agency-side background (strategic planner or account lead) highly valued.
Strong exposure to F&B, QSR, or FMCG industry is preferred.
Proven success in managing full-cycle brand campaigns and consumer-facing communications.
Deep understanding of brand building and campaign planning frameworks.
Strong analytical and creative skills with a passion for consumer behavior.
Excellent stakeholder management and project leadership capabilities.
Collaborative, curious, and passionate about building meaningful, insight-driven brands.

What We Can Offer

Benefits

OFF Day - Sat, Sun & Gazette Holidays ,
Office Time - 8:30 AM to 4:30 PM ,
Allowance - Ferry Provide

Highlights