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Job Summary

We are seeking a creative, strategic, and results-driven Digital Marketing Assistant Manager to support and manage digital marketing activities across our wellness and healthcare retail outlets. The ideal candidate will have strong experience in digital marketing strategy, branding, social media management, and campaign execution, with the ability to drive customer engagement, brand visibility, and business growth through effective digital initiatives.

Job Description

Key Responsibilities:

• Develop and execute the company’s digital marketing strategy across all digital channels including social media, website, email marketing, SEO/SEM, digital advertising, and AI video creation.
• Manage and optimize digital marketing campaigns across Facebook, Instagram, TikTok, Google, and other online platforms.
• Plan and manage social media content calendars, promotions, and audience engagement activities.
• Create and coordinate marketing content including graphics, videos, captions, promotional materials, and digital campaigns.
• Monitor campaign performance, generate regular reports, and provide data-driven insights and recommendations for marketing optimization.
• Build and maintain strong relationships with digital partners, content providers, influencers, media agencies, and external vendors.
• Control digital marketing budgets, ensuring cost efficiency and effective resource allocation.
• Align digital marketing campaigns with in-store promotions, seasonal sales activities, product launches, and retail business objectives.
• Ensure consistent brand identity, communication, and messaging across all digital platforms and marketing channels.
• Coordinate closely with sales, retail operations, merchandising, and creative teams for campaign planning and execution.
• Stay updated with digital marketing trends, competitor activities, platform algorithm changes, and emerging technologies.
• Support branding, customer acquisition, and online reputation management initiatives.

Job Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• Minimum 4 to 5 years of relevant experience in digital marketing, media planning, or social media management, preferably in pharma, beauty retail, wellness, healthcare, or media agency fields.
• Strong strategic thinking combined with proven execution capability.
• Strong command of English in written, verbal, and presentation communication.
• Strong understanding of SEO/SEM, social media platforms, content marketing, CRM systems, and paid digital campaigns.
• Experience using Meta Ads Manager, Google Ads, Canva, CapCut, Adobe Creative Suite, or similar digital marketing tools.
• Good analytical skills with the ability to interpret campaign performance and marketing data.
• Self-motivated, reliable, detail-oriented, and able to meet deadlines effectively.
• Strong communication, teamwork, and organizational skills.
• Experience in wellness, healthcare, pharmacy, or retail business is an advantage.
• Basic photography, video editing, and AI content creation skills are preferred.
• Travel to retail branches and business locations if required.

• Yangon (Retail outlets + head office visits).