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Position Summary: The Marketing Assistant Manager/Marketing Manager is responsible for supporting the development and execution of brand and marketing strategies that drive business growth and strengthen brand equity. The role leads assigned brand initiatives, manages integrated marketing campaigns, analyzes market and consumer insights, and collaborates closely with cross-functional teams to ensure the successful execution of commercial objectives. This role also supports the Senior Marketing Manager in strategic planning, budget management, product portfolio development, and continuous improvement of marketing effectiveness while ensuring all marketing activities are aligned with the company's business goals.

Key Responsibilities: 

Brand & Marketing Strategy

• Manage assigned brands and product portfolios to achieve sales growth, market share, and profitability targets.
• Support the development and implementation of annual brand plans and marketing strategies aligned with business objectives.
• Conduct market, consumer, category, and competitor analysis to identify business opportunities and recommend strategic actions.
• Monitor industry trends, competitor activities, and changing consumer behaviors to support business growth.
• Conduct market research and analyze customer insights to support product development and marketing decisions.

Marketing Campaign Management

• Plan, execute, monitor, and evaluate integrated marketing campaigns to ensure objectives, timelines, budgets, and KPIs are achieved.
• Lead brand initiatives, including new product launches, product improvements, packaging updates, and promotional campaigns.
• Coordinate marketing activities across digital marketing, trade marketing, consumer activation, merchandising, public relations, and events.
• Work closely with the Digital Media Manager and external agencies to strengthen brand awareness, customer engagement, and digital presence.
• Evaluate campaign performance, prepare post-campaign reports, and recommend improvements to maximize marketing effectiveness and return on investment (ROI).

Budget & Performance Management

• Assist in preparing the annual marketing budget and monitor spending to ensure effective use of approved resources.
• Monitor brand performance, sales trends, market share, and marketing KPIs, and provide regular reports with recommendations for improvement.
• Support sales forecasting and product portfolio planning by providing market intelligence and commercial insights.

Cross-functional Collaboration

• Collaborate closely with cross-functional teams, and external agencies to ensure the successful execution of marketing initiatives.
• Coordinate with internal stakeholders to ensure product availability, marketing materials, regulatory compliance, and timely campaign implementation.
• Build and maintain strong working relationships with external agencies, suppliers, and business partners.

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Minimum 5 years of marketing experience, preferably in FMCG, consumer healthcare, pharmaceutical, or medical device industries.
• Good understanding of brand management, consumer marketing, trade marketing, and integrated marketing communications.
• Experience in planning and executing marketing campaigns, product launches, and promotional activities.
• Strong analytical skills with the ability to interpret market, sales, and consumer data to support business decisions.
• Good project management skills with the ability to manage multiple priorities and meet deadlines.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Leadership ability with experience coordinating cross-functional teams and external partners.
• Creative, proactive, results-oriented, and commercially minded.
• Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• High level of integrity, accountability, and professionalism.
• Able to work independently while collaborating effectively with cross-functional teams.