Main Duties and Responsibilities:
Plan and execute all web, email, social media(to include Facebook, Twitter, Instagram, Snapchat and Pinterest) and work in unison with the Head of Sales & Marketing to manage the coordination of all digitalcampaigns.
Contribute and then overseethe social media strategy for Galgorm Resort & Spa, including the development and management of engaging content, which will be evidenced in the weekly & monthly reporting of all activity.
Liaise with our Partners at NetAffinity to help improve the usability, design, content and conversion of the brand & corporate websites(Including Fratelli, Belfast).
Develop and managedigital marketing campaigns in conjunction with the wider Sales & Marketing Team.
Coordinate and take responsibilityfor planning and budgetary control of all digital marketingactivity, in conjunction with theHead of Sales & Marketing
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Including financial reporting of campaign spend against budgets.
Identify trends and insights, optimizing campaign spend and performance based on the insights
An innate grasp of commercial value and ability to measure the success or failure of a project
Contribute ideas to continually review and assess processes and performance
A dedication to the discovery and utilisation of the latest tools & techniques in digital marketing
An ‘always-be-testing’ mentality with a focus on continuous improvement and optimisation
Strong knowledge of Google Analytics and other analytical tools, identifying key metrics and using these to inform future campaign strategy
Undertake competitor and market analysis to gather opportunities and inform strategic direction
Manage and optimise social advertising across multiple platforms whilst keeping a close eye on budgets and ROI
Champion digital across the business to drive forward digitalisation of our brand & our corporate profile.