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Digital Marketing Manager is responsible for leading the full digital marketing strategy for CANAL+ Myanmar to drive subscriber acquisition, engagement, retention, brand visibility across all online platforms & supervise the Digital Team. This role will focus on performance marketing, digital campaign management, social media growth, content amplification, data-driven optimization, and online customer journey improvement for the Pay-Tv business.

Digital Strategy & Performance Marketing

• Develop and execute a comprehensive digital marketing strategy aligned with the Pay‑TV business objectives.
• Deep understand the myanmar digital landscape and to initiate the effective digital marketing campaigns and optimization of digital campaigns with a view towards driving new subscriptions.
• Lead details analyses of digital marketing campaigns performance/effectiveness, analyze and evaluate the results including segmentation, creative targeting and develop upcoming effective campaigns based on market trends
• Monitor key metrics for all campaigns and optimize spend toward revenue and subscriber targets and coordinate landing page optimization and conversion funnels with Product/Tech teams.

Social Media, Content & Campaign Coordination

• Drive day -to-day operation of CANAL+ Digital Communication platform such as Facebook, Tik Tok, CANAL+ website, CANAL+ Youtube Channel, Viber etc.
• Supervise design, copywriting, and video creation to ensure high-quality content aligned with brand guidelines.
• Grow social communities and maintain high engagement through and authentic brand experience that successfully reflects the spirit of CANAL+’s mission
• Plan and execute major campaigns such as New Channels Launch, Sports Events, Seasonal Promotions, Bundles, and New Content releases.
• Collaborate closely with Brand, Creative, Contents, Sales, Customer Care, and Commercial Teams.
• Working closely with Agency to launch optimized online media advertisement to increase company and campaign awareness

Data Analytics & Reporting

• Track digital KPIs across all channels and deliver weekly/monthly performance dashboards.
• Conduct A/B testing for ads, creatives, and audience targeting.
• Use insights to influence business decisions and forecast digital performance.

Budget Management

• Prepare and manage the digital marketing budget with strong cost control and performance-based allocation.
• Ensure efficient and transparent digital spending aligned with KPIs.

Qualifications

• Minimum 5+ years in digital marketing, preferably in Media, Entertainment, Telecom, Pay‑TV, or OTT.
• Strong background in performance marketing and social media management.
• Proven experience managing digital agencies and production teams.
• Proficiency in Meta Ads Manager, Google Ads,SEO/SEM, YouTube Studio, TikTok Ads, and programmatic platforms.
• Knowledge of marketing automation, CRM tools, and digital analytics dashboards.
• Understanding of UX, digital customer journeys, and conversion optimization.
• Strong leadership and team coordination abilities.
• Data-driven mindset with strong analytical skills.
• Creative thinking and ability to adapt in a fast-paced entertainment environment.
• Excellent communication in English and Myanmar language.