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Position Overview
The Digital Marketing Manager will lead the digital marketing activities of SSS Group and its business units, developing and executing data-driven digital strategies to increase brand awareness, customer engagement, leads, sales and digital revenue.
The role will manage social media, paid advertising, content strategy, websites, SEO/SEM, CRM, digital campaigns, analytics and online customer acquisition, while working closely with the Head of Marketing and Business Unit teams.
Key Responsibilities
1. Digital Marketing Strategy
Develop and implement the Group's annual digital marketing strategy.
Create digital marketing plans for different SSS business units.
Identify digital growth opportunities and emerging platforms.
Develop monthly and quarterly digital campaign calendars.
Align digital activities with brand and commercial objectives.
2. Social Media Management
Manage the Group's social media strategy across relevant platforms, including:
- Facebook
- Instagram
- TikTok
- YouTube
- LinkedIn
- Other relevant platforms
Develop content calendars and social media campaigns.
Monitor engagement, audience growth and brand sentiment.
Improve organic reach and community engagement.
Ensure consistent brand communication across channels.
3. Performance Marketing
Plan, launch and optimize paid digital campaigns.
Manage advertising platforms such as Meta Ads, Google Ads, TikTok Ads and other relevant channels.
Develop campaigns for:
- Lead generation
- Customer acquisition
- Sales conversion
- Website traffic
- Brand awareness
- Retargeting
- Optimize CPC, CPM, CTR, CPL, CPA and ROAS.
- Conduct A/B testing of creative, audience, messaging and landing pages.
4. Content & Creative
Develop digital content strategies for each business unit.
Work with graphic designers, video editors, copywriters and agencies.
Develop:
- Social media posts
- Videos/Reels
- Short-form content
- Digital advertisements
- Landing pages
- Campaign materials
- Ensure content is relevant to target customers and consistent with brand guidelines.
5. Lead Generation & Conversion
Develop digital lead-generation campaigns.
Work closely with Sales and Business Unit teams to improve lead conversion.
Track the customer journey from advertisement → lead → sales → customer.
Develop retargeting and remarketing strategies.
Improve landing pages, online forms and conversion funnels.
Establish lead-quality and conversion reporting.
6. Website & SEO
Manage and improve SSS and business-unit websites.
Develop SEO strategies to improve organic search visibility.
Conduct keyword research and competitor analysis.
Monitor website traffic, user behavior and conversion.
Coordinate website updates with IT, developers and external agencies.
Ensure websites are mobile-friendly and optimized for conversion.
7. Analytics & Reporting
Monitor digital marketing performance using tools such as:
Google Analytics
Google Search Console
Meta Business Suite
Advertising platform analytics
CRM / marketing automation systems
Prepare weekly and monthly digital marketing reports.
Analyze campaign performance and customer behavior.
Provide actionable recommendations to improve ROI.
8. CRM & Customer Engagement
Support development of digital CRM and customer databases.
Develop email, SMS, Messenger and other customer communication campaigns where appropriate.
Implement customer segmentation and remarketing.
Develop customer retention and loyalty campaigns.
Maintain responsible handling of customer data.
9. Digital Campaigns & Business Unit Support
Work closely with Business Unit teams across:
- F&B / Restaurants / Cafés
- Automotive
- Agriculture & Livestock
- Real Estate & Property Development
- Manufacturing / Industrial
- Education / Training
- Consumer Products / FMCG
- New Business Projects
Develop business-specific digital campaigns based on each unit's target market and commercial objectives.10. Agency & Vendor Management
Manage digital marketing agencies, influencers, media partners and freelancers.
Brief agencies on campaign objectives and deliverables.
Review creative proposals and media plans.
Negotiate digital marketing costs where required.
Monitor agency performance and ROI.
11. Budget Management
Prepare digital marketing budgets.
Monitor monthly digital advertising expenditure.
Allocate budgets according to campaign performance.
Ensure effective utilization of digital marketing investment.
Report digital marketing ROI to the Head of Marketing.
12. Team Leadership
Lead and develop the Digital Marketing team.
Set individual KPIs and performance targets.
Coach team members on digital trends, tools and best practices.
Build internal digital marketing capabilities.
Coordinate with the wider Group Marketing team.
Key KPIs
Area KPI
Digital Reach Reach, impressions & audience growth
Engagement Engagement rate, shares, comments
Leads Qualified leads generated
Conversion Lead-to-customer conversion
Paid Media CPC, CPM, CTR, CPL, CPA
Revenue Digital marketing-attributed revenue
ROI ROAS / campaign ROI
Website Traffic, engagement & conversion
SEO Organic traffic & search rankings
Social Media Followers & engagement growth
Content Content reach & performance
Budget Budget utilization & efficiency