• Overseeing the social media strategy for the company and manage the Digital Agency, liaising with the Media team.
• Co-design with the Brand leads how to grow our social media presence across Brands, ensuring synergies with offline activation and traditional media.
• Co-plan and monitor execution all web and mobile marketing communication campaigns with Brand leads.
• Explore and discuss alternative approaches for campaigns with the Agency, with particular focus on influencer marketing/KOLs.
• Regularly measure, analyze, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Track and manage related budgets, including opportunities to optimize/ maximize EAC investments in paid/owned/earned media.
• Optimize campaigns based on the relevant social media analysis and social listening, including cross-functional crisis management in social media.

• Minimum 5 years of experience as part of a communications agency or in an FMCG / F&B marketing communications team, with at least 3 years focused on social media / digital communications in a supervisory/junior manager capacity.
• Hands-on experience with managing content creation in social media, use of social media listening and planning tools
• Strong analytical skills and attention to detail. Familiarity with brand communication
• Knowledge of digital trends and social media developments

• Fluent in English.
IT Skills: Familiarity with social media listening software/content planning templates for digital marketing.