The incumbent will work very closely with the Field Marketing Manager and Field Marketing Associate to implement and develop relevant consumer centric and trade programs to achieve sales and brand targets. He/She will have to prioritize which programs to run within the defined investment resource allocation and set/measure overall portfolio/brand contribution.

• Works with Marketing and Sales Teams (JTI/Focus Star) to develop planning and territory management capability
• Strategic understanding of territory significance, issues and potential
• Trade and Consumer segmentation
• Understanding of customer and consumer behavior especially at the store level
• Competitor’s activities both in Trade and Consumer related
• Proposal of specific bottom-up programs
• Set realistic KPIs on each program to align with ROI
• Execute both Top Down and Bottom Up programs to meet KPIs
• Monitoring program performance at store level with data consolidation
• Monitor competitive activities, propose opportunity and highlight issues
• Manage various tasks and projects as they arise and upon manager’s request.

•    Excellent communication in Burmese
•    Fair English communication
•    Intermediate skills in MS Office (MS Word, Excel and Powerpoint)
•    Bachelor degree from reputable university preferred
•    Up to 2 years of Field based Sales and Marketing experience with FMCG/F&B background
•    Passionate about achieving individual and team objectives
•    Self starter to get things done
•    Adaptable, flexible and open to change
•    Good team player and can work independently
•    Range of influencing style
•    Cross functional collaboration
•    Territory Management (Planning and Prioritization)
•    Execution of crafted programs
•    Results Measurement and Review