Head Of General Trade Marketing (Off Premises) in Yangon

Head Of General Trade Marketing (Off Premises)

Coca-Cola Pinya Beverages Myanmar

Hlaingtharya | Yangon

1 Post

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Head Of General Trade Marketing (Off Premises)

Head Of General Trade Marketing (Off Premises)

Head Of General Trade Marketing (Off Premises)

Coca-Cola Pinya Beverages Myanmar

Myanmar - Yangon

Hlaingtharya | Yangon

1 Post

14 Jan 2025

Experience level

Manager

Job Function

Sales, Business Development

Job Industry

Food and Beverage/Catering

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Fantastic Opportunity for ...

Execute Segmentation Strategy and Execute PICOS based on shopping missions per channel, role of the channel, potential size based on industry and customer behavior.
Lead development of occasion based marketing programs by leveraging shopper and customer insights with the Coca cola company.
Connect continuously with RGM, RTM General Trade and Modern Trade teams to ensure a cohesive Commercial Strategy across the country.
Identify market opportunities, trends and competitors activities to align resource allocation and system priorities.
Work together with RGM to define the must win battles and propose alternatives to drive profitable growth.
Develop, plan, and manage annual and seasonal trade marketing plans focused on off-premise retail.
Lead the execution of promotional campaigns, trade programs, and point-of-sale (POS) materials in alignment with business goals.
Monitor and adjust trade marketing activities based on performance metrics.
Analyze market trends, consumer behavior, and competitive landscape to inform trade marketing decisions.

Open To

Male/Female

Job Requirements

University/Bachelor Degree Holder.
7 years of eperience in trade marketing, retail marketing, or a related field,
Proven experience in developing and executing trade marketing strategies that drive sales and market share growth.
Ability to think long-term and align trade marketing activities with overall business goals.
Strong ability to analyze market trends, sales data, and consumer insights to inform decision-making.
Ability to develop innovative and compelling marketing programs and campaigns tailored for off-premise retail.
Proficiency in using data analytics and KPIs (sales growth, market share, etc.) to evaluate performance and optimize strategies.
High level of fluency in Englsih 4 Skills.

What we can offer

Benefits

Ferry Provided
Lunch Provided

Highlights