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Head Of General Trade Marketing (Off Premises)

Coca-Cola Pinya Beverages Myanmar
Hlaingtharya | Yangon
  1 Post
Verified This job has been verified by the company as a real job vacancy. 14 Jan 2025
Recruiter active1 day ago The recruiter at this company was last active reviewing applications.
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Head Of General Trade Marketing (Off Premises)
Coca-Cola Pinya Beverages Myanmar, Hlaingtharya | Yangon

Head Of General Trade Marketing (Off Premises)

Coca-Cola Pinya Beverages Myanmar

Head Of General Trade Marketing (Off Premises)

Coca-Cola Pinya Beverages Myanmar
Recruiter active1 day ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Verified This job has been verified by the company as a real job vacancy.

Experience level

Manager

Job Function

Sales, Business Development

Job Industry

Food and Beverage/Catering

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Fantastic Opportunity for ...

  • Execute Segmentation Strategy and Execute PICOS based on shopping missions per channel, role of the channel, potential size based on industry and customer behavior.
  • Lead development of occasion based marketing programs by leveraging shopper and customer insights with the Coca cola company.
  • Connect continuously with RGM, RTM General Trade and Modern Trade teams to ensure a cohesive Commercial Strategy across the country.
  • Identify market opportunities, trends and competitors activities to align resource allocation and system priorities.
  • Work together with RGM to define the must win battles and propose alternatives to drive profitable growth.
  • Develop, plan, and manage annual and seasonal trade marketing plans focused on off-premise retail.
  • Lead the execution of promotional campaigns, trade programs, and point-of-sale (POS) materials in alignment with business goals.
  • Monitor and adjust trade marketing activities based on performance metrics.
  • Analyze market trends, consumer behavior, and competitive landscape to inform trade marketing decisions.

Open To

Male/Female

Job Requirements

  • University/Bachelor Degree Holder.
  • 7 years of eperience in trade marketing, retail marketing, or a related field,
  • Proven experience in developing and executing trade marketing strategies that drive sales and market share growth.
  • Ability to think long-term and align trade marketing activities with overall business goals.
  • Strong ability to analyze market trends, sales data, and consumer insights to inform decision-making.
  • Ability to develop innovative and compelling marketing programs and campaigns tailored for off-premise retail.
  • Proficiency in using data analytics and KPIs (sales growth, market share, etc.) to evaluate performance and optimize strategies.
  • High level of fluency in Englsih 4 Skills.

What we can offer

Benefits

Ferry Provided
Lunch Provided

Highlights

  • An awesome company
  • Join a winning team
  • You can make a difference

Career Opportunities

  • Opportunities for promotion
  • Possibility for job training
  • Learn new skills and techniques