Achieve monthly, quarterly, and annual sales targets for the assigned area.

Develop and implement area sales plans aligned with company objectives.

Monitor sales performance and take corrective actions when needed.

Expand market coverage and identify new business opportunities.

Ensure product availability, visibility, and display standards in all outlets.

Conduct regular market visits to understand competitor activities and customer needs.

Manage and support distributors to ensure proper stock levels, timely orders, and effective route coverage.

Monitor distributor performance, credit, inventory, and delivery processes.

Conduct monthly distributor reviews and set targets.

Lead, train, and motivate the Area Sales Executives, Sales Representatives, and Merchandisers.

Conduct field coaching and capability development programs.

Ensure daily route plans and sales activities are properly executed.

Track daily, weekly, and monthly sales performance.

Prepare sales reports, competitor analysis, and market feedback.

Ensure compliance with company policies, procedures, and trade programs.

Bachelor’s Degree in Business Administration, Marketing, or related field.

Minimum 6 years of experience in FMCG sales, with at least 3 years of management role.

Strong understanding of distribution management and route-to-market strategy.

Excellent leadership, communication, and negotiation skills.

Ability to analyze data and make strategic decisions.

Computer literacy (MS Office, Excel, Sales System).

Must be willing to travel within the assigned area.