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1. Commercial Dealings & Key Account Management

• Act as the primary point of contact and negotiate directly with Hospital Purchasers Teams, Pharmacy Chain Buyers, and Wholesalers to secure favorable trade terms, listings, and bulk contracts.
• Build, maintain, and nurture high-level, long-term strategic relationships with key stakeholders, purchasing managers, and distributors to ensure brand preference.
• Conduct regular business reviews with key accounts to identify growth opportunities and resolve supply or commercial issues.

2. Sales Target & Performance Management

• Driving sales volume and revenue across all assigned accounts to consistently achieve Monthly and Quarterly Sales Targets.
• Monitor sales data, tracking performance closely against targets, and proactively implement corrective actions if gaps are identified.
• Work collaboratively with the internal Sales & Distribution teams to ensure seamless order fulfillment and product availability.

3. Wholesale & Channel Optimization

• Effectively manage and deal with major Wholesale channels to optimize product penetration, price stability, and market coverage.
• Design and execute tailored trade programs, volume discounts, or loyalty initiatives specifically for Wholesalers and Key Retailers to drive stock movement.

4. Trade Marketing & In-store Execution

• Plan and implement trade promotions, seasonal campaigns, and merchandising standards across key pharmacy chains and retail outlets.
• Coordinate the allocation and setup of industry-compliant Point of Sale Materials (POSM) and counter displays at the retail level.
• Track product availability, minimize out-of-stock (OOS) situations, and closely monitor product expiry dates within key accounts.

5. Market Intelligence & Compliance

• Conduct regular market visits and retail audits to monitor competitor activities, pricing structures, and wholesale trends.
• Ensure all commercial deals, contracts, and trade activities strictly adhere to FDA regulations, company compliance standards, and ethical business codes.

6. Budget & Team Coordination

• Manage allocated trade marketing and promotional budgets efficiently to ensure maximum ROI.
• Collaborate closely with Marketing Team and Promotion Team, while guiding field activation or Trade teams for market execution excellence.

• Education: Bachelor’s Degree in Business Administration, Marketing, Pharmacy, or a related field.
• Experience: Minimum 3 to 5 years of successful experience as a Trade Marketing Manager, or Senior Sales Executive in the Pharmaceutical or FMCG industry (Direct experience dealing with pharma wholesalers and hospital purchasers is highly valued).
• Skills:
  • Exceptional B2B negotiation and commercial dealing skills.
  • Proven track record of meeting and exceeding Monthly & Quarterly Sales Targets.
  • Strong relationship-building capabilities with a professional network of hospital purchasers and major wholesalers.
  • Excellent analytical and problem-solving skills to manage channel pricing and distribution.