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The incumbent will report directly to the Senior Trade Marketing Manager and will be responsible for, but not limited to, the following:

Key Responsibilities

• Develop and execute the annual On-Trade channel strategy and business plans based on consumer, customer, and outlet insights to support both short- and long-term business objectives.
• Develop and implement On-Trade programs, promotions, and activation plans in collaboration with the Brand and Sales teams.
• Partner closely with the Sales team to identify outlet acquisition opportunities and support channel expansion initiatives across priority markets.
• Develop and maintain strong business relationships with key customers and leading On-Trade outlets to identify growth opportunities and strengthen long-term partnerships.
• Lead the planning and execution of On-Trade activation initiatives to drive consumer recruitment, engagement, and brand visibility.
• Develop flagship outlet strategies, permanent branding solutions, and visibility initiatives to strengthen brand presence within the On-Trade channel.
• Manage the development and execution of channel marketing activities while ensuring high customer satisfaction, timely implementation, and effective internal communication.
• Collaborate with the Sales, Brand, and Procurement teams to manage POSM, branding assets, and agency deliverables in line with approved plans and budgets.
• Conduct regular market visits to monitor outlet execution standards, identify business opportunities, and gather competitor intelligence.
• Monitor channel performance, activation effectiveness, and market trends, providing recommendations to improve channel productivity and return on investment (ROI).
• Develop and present On-Trade channel plans, business reviews, and performance updates during sales conferences and management meetings.
• Manage channel marketing budgets and continuously optimize processes, investments, and expenditures to maximize effectiveness and efficiency.
• Perform any other sales and marketing duties as assigned by the immediate supervisor.

Educational & Qualification Requirements

• Bachelor's degree (or postgraduate qualification) in Business Administration, Marketing, or a related field.
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint, and Outlook).
• Fluent in both English and Myanmar.

Experience Requirements

• Minimum of 2 years-experience in channel marketing and FMCG/Beer Environment
• Track record of successful end-to-end delivery of visibility campaigns and programmes, from briefing to sales team and execution support.
• A solid understanding of experiential marketing and brand experience across the industry including insights, measurement and best practice
• Experience in managing complex POSM production and logistics.
• Agency and third-party supplier management
• Retail marketing experience with a B2C brand.
• A passion for creating & delivering innovative ideas and experience

Other Requirements

• Strong analytical skills.
• Excellent interpersonal and communication skills.
• Strong analytical, planning, and organizational skills.
• Positive attitude toward the beer and alcoholic beverage industry.
• Ability to work effectively in a multicultural environment.