Reported successfully

Esports Engagement is to enhance ATOM’ Brand's positioning, grow and retain & recruit the gamers for penetration into youth segment. We are looking for candidate who can bring strong technical knowledge and communication skills in the esports industry, ensuring that the brand remains strong and relevant to gamers, with strong engagement strategy.

The role will be leading role for esports communication and engagement strategy planning of the ATOM esports channels with technical capabilities.  

Lead the development and execution of the brand’s esports marketing strategy to strengthen brand relevance among gaming audiences, build an engaged gaming community, and drive measurable brand and commercial impact through esports partnerships, campaigns, content, and experiences.

Key Responsibilities

• Develop annual esports strategy aligned with overall brand and business objectives.
• Identify key gaming trends, audiences, games, platforms, and partnership opportunities.
• Develop gaming roadmap covering tournaments, gaming activations, partnerships and content.
• Lead end-to-end esports campaigns from strategy and creative development through execution management and post-campaign evaluation.
• Develop compelling esports-led communication across social, digital, PR, influencer and other relevant channels.
• Ensure esports activities consistently strengthen ATOM esports positioning and consumer engagement.
• Build relationships with esports organizers, gaming communities, agencies and relevant partners.
• Support the drive of gaming community for the brand.
• Develop always-on gaming content, community engagement initiatives and creator/influencer collaborations as required.
• Identify opportunities to leverage gaming culture, trends and emerging platforms.
• Lead esports tournaments, gaming experiential activations and consumer engagement programs.
• Work closely with internal & external stakeholders to ensure on time & high-quality execution.
• Lead agencies and external partners to deliver campaigns within agreed scope, timeline and budget.
• Manage esports marketing budget and optimize investment based on performance.
• Develop KPIs and evaluate esports initiatives based on reach, engagement, community growth and brand impact.
• Analyze the post-campaign performance and recommendations to continuously improve esports strategy.

Education

• Bachelor’s degree in business, Marketing, Communications, or related field.

Experience

• 5–8+ years of experience in marketing, brand communication, digital marketing, sponsorship or esports/gaming-related roles.
• Strong understanding of the esports and gaming ecosystem, including games, tournaments, gaming communities, creators and platforms.
• Proven experience in campaign planning and execution, preferably with large-scale consumer brands.
• Experience managing partnerships, agencies and external stakeholders.
• Strong understanding of digital and social media marketing, content and influencer marketing.
• Experience in event and activation management, particularly gaming/esports events.
• Strong strategic thinking with the ability to translate gaming trends into brand and business opportunities.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Strong communication, presentation and negotiation skills.
• Passionate about gaming, esports and youth culture, with a strong understanding of gamer behavior.