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Position Purpose

Lead the company's performance marketing and marketing technology agenda to drive customer acquisition, activation, engagement, retention, and revenue growth. The role is accountable for developing data-driven growth strategies, optimizing marketing ROI, enhancing MarTech/AdTech capabilities, and delivering personalized customer experiences across digital channels. It serves as a key connector between Marketing, Product, Technology, Analytics, and external partners to accelerate scalable business growth.

Key Responsibilites

Performance Marketing & User Acquisition

• Drive app installs, registrations, activations, and user growth through paid and owned channels.
• Optimize acquisition performance across platforms such as Meta, Google, TikTok, and affiliate networks.
• Improve key metrics including CPI, CPR, CAC, ROAS, conversion rates, and user acquisition efficiency.
• Lead experimentation, A/B testing, and funnel optimization initiatives.

MarTech & AdTech Management

• Enhance customer engagement capabilities including Push Notifications, In-App Messaging, Deep Linking, and Rich Media formats.
• Define and manage AdTech requirements, campaign delivery, inventory utilization, and monetization initiatives.
• Improve campaign automation, targeting precision, measurement, and reporting capabilities.

Customer Lifecycle & Personalization

• Design and execute targeted acquisition, engagement, and retargeting campaigns using customer data insights.
• Drive personalization initiatives to improve customer experience and increase campaign effectiveness.
• Work closely with analytics teams to segment users and optimize campaign targeting strategies.
• Utilize customer-level behavioral insights to improve conversion and retention outcomes.

Data & Analytics Enablement

• Champion data-driven decision making across acquisition and engagement activities.
• Lead initiatives that unlock customer-level marketing insights and attribution capabilities.
• Translate customer behavior and campaign performance data into actionable business recommendations.
• Partner with Business Analytics teams to improve reporting, measurement, and campaign attribution models.

• Bachelor's degree in Marketing, Business Administration, Data Analytics, Technology, or a related field.

• Minimum 7+ years in Performance Marketing, Growth Marketing, Digital Marketing, or Marketing Technology.

• Proven track record in customer acquisition, conversion optimization, and mobile app growth.
• Experience managing paid media platforms, MarTech/AdTech solutions, customer segmentation, and campaign automation.
• Experience in Technical Skills
  • Mobile App Marketing
  • Performance Marketing Platforms (Meta, Google, TikTok)
  • Attribution Tools (AppsFlyer, Adjust, Branch, etc.)
  • CRM & Customer Engagement Platforms (e.g., Insider)
  • Data Analytics & SQL (preferred)
  • Reporting & Dashboarding Tools
  • A/B Testing and Growth Experimentation Frameworks
• Professional proficiency in both Myanmar and English.