Group :  Mobile Experiences

Part : Product Management

Product : Consumer Electronics (CE)

Employment Type : Field Force

Report Line : CE PM Part Leader--> CE HOD

Update as of : 19 th Feb 2026

 Develop and implement marketing campaign to promote products, services to drive brand awareness
 Manage branding efforts and ensure brand consistency across all marketing channels (TOV, Letter-mark,Colors etc )
 Manage digital marketing initiatives including SEO, SEM, Social Media , Web development , EventManagement and POSM design development
 Ability to manage IMC campaigns for new product launching
 Create compelling contents for press release, newsletters, social content and website
 Develop Social Media Campaigns and Contents Strategy for Consumer Electronics
 Organize and support Local Launch events ( both public and private) and promotional events ( wedding fairs ) and corporate employee events
 Manage public relations efforts and maintain media relationship
 Monitor and respond to public and media inquiries ( Sentiment and Brand topic cloud tracking )
 Conduct Market Research and analyze the trend to identify new marketing opportunities
 Analyze various data in order to deliver data driven strategies in order to deliver top performance andachieve KPIs
 Communications:
 Communicate effectively to all stakeholders as SEAO team, TSE tea, external agencies and partners forcampaign execution
 Assist and closely work with the marketing team
 Leasing with Agencies to manage day-to-day social contents and performance analysis
 Directly communicate with Consumer Electronics team for weekly/monthly content development andreporting
 Report to CE HOD and Marketing Head for operational tasks and performance results.
 Set KPIs for each tasks and achieve it.
 Performs other duties as assigned by management /direct supervisor

 Minimum 4 to 5 years’ experience in Marketing Communications/Digital Marketing/Public Relations/Influencers or related field
 Bachelors’ degree in Digital Marketing or Marketing Management
 Knowledge of implementing digital marketing concepts such as Social Media, SEO, display, Influencers, affiliate channels.
 Confidence developing and overseeing digital marketing strategies
 Excellent skill for agency management and price negotiation skill
 Ability to manage multiple projects and deadlines effectively.
 Creative thinking with an eye for design is mandatory
 Experience in crisis communication or media handling