The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

1. Strategic Planning & 4Ps Integration

• Develop and implement annual marketing plans specifically tailored for the Myanmar market, ensuring alignment with HQ’s global direction.
• Apply a logic-based approach to the 4Ps (Product, Price, Place, Promotion) to address local market pain points and opportunities.
• Analyze market trends, competitor movements, and market share data to identify whether products are in a growth or "cash cow" phase.

2. Pricing & Profitability Management

• Design and manage the Pricing Structure by balancing "Market-Based Pricing" with internal margin requirements.
• Conduct regular competitor price benchmarking to ensure our brand maintains its "Premium-Mass" positioning.
• Manage Mixed Profit Margins across the product portfolio, using high-margin products to offset competitive entry-level items.
• Analyze the impact of import duties and logistics costs on the final retail price to ensure commercial viability.

3. Trade Marketing & Promotion Logic

• Plan and execute promotion strategies with a focus on ROI (Return on Investment) and Basket Size expansion.
• Perform break-even analysis for all promotional activities to ensure they contribute to the overall profit amount, not just sales volume.
• Collaborate with the Sales team to support trade activities, POS materials, and distributor management.

4. Communication & HQ Coordination

• Serve as the primary link between Myanmar and Thailand HQ, adapting Thai marketing materials to suit local cultural nuances while maintaining brand guidelines.
• Present data-driven proposals to HQ for local price adjustments or specific campaigns based on solid commercial logic.

5. Team Leadership & Development

• Lead and mentor a team of 2 Marketing Executives using a Coaching approach (empowering them to propose solutions and analysis).
• Build the local team’s capability in data analysis, pricing logic, and marketing execution.

• Bachelor’s degree (Marketing, Business Administration, or related field)
• Minimum 5–8 years of marketing experience, preferably in FMCG or Consumer Goods within the Myanmar market.
• Experience in managing brands and trade marketing activities
• Strong understanding of sales-driven marketing
• Financial Literacy: Strong ability to calculate margins, COGS, and conduct financial simulations for pricing and promotions.
• Strategic Logic: Proven track record of making decisions based on data and logical frameworks rather than intuition alone.
• Leadership: Experience in managing and developing subordinates; a "Teacher/Mentor" mindset is highly valued.
• Communication: Excellent command of English and Burmese. Proficiency in Thai is a significant advantage.
• Technical Skills: Advanced Microsoft Excel (for pricing models and data analysis).
• English: Good communication (spoken and written)
• Local language (Myanmar): Native or fluent
• Proficiency in Thai is an advantage

Working Date & Time 

• Monday to Saturday (Sunday & Gazetted Holiday Off)
• 8:00 AM to 5:00 PM (Lunch Break - 12:00 PM to 1:00 PM)