• Develop and implement comprehensive marketing plans for assigned product lines, aligned with overall brand strategy and business objectives.
• Conduct market research to identify customer needs, preferences, and trends, and translate them into actionable insights for product development and marketing strategy.
• Collaborate with product development, merchandising, and sales teams to ensure marketing efforts are aligned with product offerings and sales goals.
• Manage the creation of high-quality marketing materials, including product descriptions, packaging copy, website content, social media posts, email campaigns, and promotional materials.
• Oversee the development and execution of product launch campaigns, ensuring successful market introduction and brand awareness.
• Analyze marketing campaign performance and track key metrics to measure success and identify areas for improvement.
• Manage a budget for product and merchandising marketing activities.
• Stay up-to-date on the latest marketing trends and technologies, and recommend new strategies to improve product awareness and sales.
• Identify and leverage partnerships with influencers, media outlets, and other relevant stakeholders to amplify brand reach and product visibility.
• Perform other duties as assigned.

●    Bachelor's degree in Marketing, Business Administration, or a related field.
●    Minimum of 6 years of experience in product marketing or merchandising marketing, with a focus on insurance industry, if applicable.
●    Proven track record of developing and executing successful marketing campaigns that drive product awareness and sales.
●    Strong understanding of the marketing mix and how to leverage different channels to reach target audiences.
●    Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
●    Strong analytical and problem-solving skills.
●    Ability to work independently and as part of a team.
●    Proficient in Microsoft Office Suite and marketing automation tools (e.g., Hootsuite, Mailchimp).
●    Experience with content management systems (CMS) a plus.
●    Ability to manage multiple projects simultaneously and meet deadlines.
●    Strong understanding of customer behavior and buying psychology.
●    Creative and innovative thinker.