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A. Digital Content Creation

• Create engaging digital content, including posters, banners, social media graphics, videos, reels, and promotional materials for school activities.
• Capture photographs and videos of school events, student activities, competitions, celebrations, workshops, and special occasions.
• Edit photos and videos to produce high-quality content suitable for digital platforms.
• Ensure all content follows the school's branding guidelines and maintains a professional image.

B. Social Media Management

• Manage and update the school's official social media platforms, including Facebook, Instagram, TikTok, and other approved digital channels.
• Prepare and maintain a monthly social media content calendar for school activities and events.
• Publish event announcements, activity highlights, student achievements, school news, and promotional posts according to the approved schedule.
• Respond to general inquiries and comments professionally, referring sensitive matters to the appropriate department.
• Monitor audience engagement and recommend improvements to increase reach and interaction.

C. School Activities and Event Promotion

• Coordinate with teachers, academic departments, administration, and event organizers to collect information about upcoming school activities.
• Develop digital promotional materials for school events, including sports days, celebrations, competitions, educational trips, workshops, exhibitions, and extracurricular activities.
• Support the promotion of school events before, during, and after each activity.
• Document events through photography, videography, live updates, and post-event highlights.
• Prepare event recap posts and digital reports to showcase school achievements and participation.

D. Digital Marketing Campaigns

• Plan and implement digital campaigns to promote school programs, activities, admissions, open days, and special events.
• Assist in managing paid digital advertisements, subject to management approval and the allocated budget.
• Identify suitable digital marketing trends and creative approaches to improve the school's online visibility.
• Support student recruitment and school branding campaigns when required.

E. Coordination and Communication

• Work closely with teachers, school administration, admissions, and management to ensure accurate and timely communication.
• Collect event schedules, activity details, approved photographs, and relevant information from responsible departments.
• Ensure all announcements and promotional materials are reviewed and approved by the authorized personnel before publication.
• Coordinate with external designers, printers, photographers, or marketing agencies when necessary.

F. Reporting and Performance Monitoring

• Prepare monthly reports on social media performance, content published, audience engagement, reach, and campaign results.
• Track the effectiveness of digital marketing activities and recommend improvements.
• Maintain an organized digital archive of school photographs, videos, designs, and published content.
• Monitor content deadlines and ensure timely delivery of assigned marketing materials.

G. Student Privacy and Child Protection

• Obtain the necessary school authorization before publishing student photographs, videos, names, or personal information.
• Follow the school's student safeguarding, consent, confidentiality, and social media policies.
• Ensure all published content is appropriate, respectful, and aligned with the school's values.
• Protect confidential school information and avoid unauthorized publication of internal matters.

• Diploma or degree in Digital Marketing, Marketing, Communications, Media, Graphic Design, or a related field is preferred.
• Experience in social media management, digital content creation, photography, videography, or event promotion.
• Proficiency in Canva, Adobe Photoshop, CapCut, or similar design and video-editing tools.
• Good knowledge of Facebook, Instagram, TikTok, and other relevant digital platforms.
• Strong written and verbal communication skills.
• Creative thinking, organizational skills, attention to detail, and the ability to meet deadlines.

Ability to work flexible hours during major school events when required