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Summary (Read This First)

The Marketing Executive is a mid-level leadership role responsible for executing campaigns, managing assistants, and ensuring measurable results in lead generation, events, and digital content.

This role requires someone who can balance hands-on work with leadership of junior staff, take ownership of projects, and consistently deliver KPIs.

Key Responsibilities & KPIs

1. Campaign Execution

   • Plan and deliver 1–2 campaigns per quarter across digital and offline channels.

   • KPI: At least 70% of campaigns achieve their lead or engagement targets.
      

2. Lead Generation

   • Contribute to Elevate’s overall target.

   • KPI: 300 qualified leads per month team-wide, with individual contribution tracked.
      

3. Content Delivery

   • Supervise assistants and ensure all content is published according to the calendar.

   • KPI: 100% on-time publishing across social media and video channels.
      

4. Influencer Marketing Support

   • Manage or coordinate influencer collaborations.

   • KPI: 1–2 influencer campaigns per month under AM/GM guidance.
      

5. Media Buying

   • Assist with ad campaign setup and monitoring.

   • KPI: Support achieving 3x ROI on paid campaigns.
      

6. Events & Fairs

   • Plan and execute 1 student recruitment event or fair per quarter.

   • KPI: Generate minimum 100 qualified leads per event.
      

7. Reporting

   • Submit weekly campaign updates and monthly reports on performance.
      

8. Flexibility & Travel

   • Travel frequently across Myanmar to support fairs and campaigns.

   • KPI: Zero missed assigned events, even if evenings/weekends are required.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.

• 2–3 years’ experience in marketing, with exposure to digital campaigns and events.

• Strong knowledge of social media, video content, and digital ads.

• Supervisory experience or potential to manage assistants.

• Good English and Burmese communication skills.

• Willingness to travel and work flexible hours.
   

Cultural Fit (Elevate DNA)

• Proactive — takes initiative and ownership.

• Organized — manages multiple tasks under pressure.

• Creative — produces trend-driven campaigns.

• Flexible — adapts to weekend/evening schedules when required.

• Team-Oriented — supports colleagues and leadership.