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Functional Responsibilities:

• Executing integrated marketing campaigns to increase brand awareness, customer traffic, and sales. 
• Managing social media platforms, content calendars, chatbot, and customer engagement. 
• Supporting digital marketing campaigns, including Meta Ads, TikTok, Google Business Profile, website updates, and delivery platform promotions. 
• Planning and executing offline marketing activities, including store promotions, seasonal campaigns, and Local Store Marketing (LSM). 
• Coordinating product launches, Limited-Time Offers (LTOs), and promotional campaigns. 
• Monitoring campaign performance and preparing post-campaign evaluation reports. 
• Supporting menu management by coordinating menu updates, pricing changes, product information, and menu visuals. 
• Coordinating influencers, KOLs, media partners, and brand collaborations. 
• Developing and coordinating marketing materials, including POSM, menus, videos, flyers, posters, and promotional materials. 
• Conducting market research, competitor analysis, and customer trend monitoring. 
• Coordinating with Operations, Finance, Supply Chain, delivery partners, suppliers, and external agencies. 
• Managing marketing administration, including budget tracking, invoice processing, and expense monitoring.
• Work closely with the Marketing Manager to support the execution of marketing strategies and campaigns. 
• Coordinate and collaborate with internal departments, external agencies, suppliers, influencers, and partners to ensure smooth project execution. 
• Support onboarding and guide interns or temporary marketing staff when assigned

Financial Responsibilitites:

• Supporting sales growth through effective execution of marketing campaigns and promotional activities. 
• Monitoring marketing budgets and campaign expenditures. 
• Tracking marketing ROI and campaign performance. 
• Processing marketing invoices and ensuring accurate documentation. 
• Supporting cost-effective procurement of marketing materials and services.

• Bachelor's Degree in Marketing, Business Administration or a related field.. Other (Preferred)
• Professional certification in Digital Marketing, Social Media Marketing, or Brand Management. 
• Minimum 2–3 years of marketing experience, preferably in the F&B, retail, or FMCG industry, with experience in planning and executing integrated marketing campaigns. 
• Good understanding of digital marketing, social media management, content creation, customer engagement, and campaign performance analysis. 
• Strong communication, project coordination, and stakeholder management skills with the ability to work effectively across multiple departments and external partners. 
• Proficient in Microsoft Office (Excel and PowerPoint) with experience using Meta Business Suite, TikTok, and basic content creation tools such as Canva, CapCut, or Adobe Creative Suite.
• Knowledge of CRM and loyalty programs. 
• Experience working with influencers, KOLs, and media partnerships. 
• Basic understanding of marketing analytics tools such as Meta Ads Manager.
• Occasional domestic travel within Myanmar , as required.