This specialist plays a cross-functional execution role that consolidates responsibilities from GTM, Program Management, and Marketing Management. This individual will operationalize go-to-market strategies, co-own integrated campaign execution, and contribute to the rollout of business-critical programs and initiatives across all communication channels. 

Key Responsibilities 

Strategy Support & GTM Planning 

• Assist in developing integrated GTM strategies across new launches, pilots, and product campaigns. 

• Translate business objectives into structured marketing and communication action plans. 

• Support campaign concepting and internal readiness discussions with product and business units. 

Execution & Campaign Rollout 

• Draft detailed GTM work plans and timelines with assigned ownership. 

• Coordinate development of campaign toolkits: FAQs, pitch decks, internal guides, and checklists. 

• Liaise with internal teams including Creative, Digital, Risk, Legal, and Business to finalize execution requirements. 

Internal Communication & Stakeholder Engagement 

• Coordinate alignment meetings and internal briefing sessions. 

• Track execution progress and escalate gaps or bottlenecks proactively. 

• Maintain documentation including readiness trackers, status updates, and communication logs. 

Performance Monitoring & Insights 

• Consolidate post-launch reports and frontline feedback. 

• Track campaign KPIs and support reporting to senior managers. 

• Contribute to post-mortem evaluations and knowledge sharing. 

Program & Budget Coordination 

• Assist in budgeting, vendor coordination, and expense tracking. 

• Ensure compliance with internal financial and procurement protocols. 

• Monitor program timelines, deliverables, and financial milestones. 

Communication Skills  

• Effectively communicate within the team.  

• Ask for clarity to ensure own understanding.  

• Demonstrate SPEAKING OUT.  

Results Orientation  

• Use time efficiently to complete work.  

• Maintain current job knowledge and skills.  

• Receptive to and implement suggestions for improvement.  

Education & Special Training  

Essential 

• Bachelor’s degree in marketing, Business, or related field. 

Desirable 

• Master’s degree in marketing, Business Administration, or equivalent. 

Experience 

Essential  

• 3-5 years of experience in marketing strategy, campaign execution, and stakeholder management. 

Desirable 

• Experience working in the financial sector or corporate marketing. 

Knowledge & Skills  

Essential  

• Proficiency in project management tools, data analysis, and content creation. 

• Expertise in campaign performance measurement, scaling, and reporting. 

• Regulatory compliance awareness and risk management knowledge. 

Desirable 

• Familiarity with SEO, SEM, and digital analytics platforms. 

• Strategic mindset with the ability to interpret performance data and adjust plans. 

• Strong written, verbal, and interpersonal communication skills. 

• Detail-oriented and highly organized. 

Languages 

• Fluent in Myanmar and English.
• Exccllent writing skill in Myanmar and English.