Marketing Manager (Mandalay)

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Marketing Manager (Mandalay)

Wave Money

Chanmyathazi | Mandalay

1 Post

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Marketing Manager (Mandalay)

Wave Money, Chanmyathazi | Mandalay

Marketing Manager (Mandalay)

Wave Money

Marketing Manager (Mandalay)

Wave Money

Myanmar - Mandalay

Chanmyathazi | Mandalay

1 Post

20 May 2024

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Banking/ Insurance/ Microfinance

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Good Opportunity for ..

This role is expected to drive best-in-class activation, event and branding to make the brand stand out from the competition – for the merchants, and for the customers.

Key Responsibilities and Accountabilities

Responsible for Below the Line Activities, Event, Corporate Activities, Brand Campaigns at Upper Myanmar
Initiative activities by segmenting of users' behavior
Prepare the activities Dashboard by weekly and monthly including competitors' movement.
Set up KPI on each activities and do performance tracking based on Data
Develop marketing materials and activations for merchant and agent channels.
Review and assess visibility of branding materials and to stay up to date on competitor activities
Understand the requirements of the market, and then with Marketing to develop marketing solutions for brand visibility, POS and in-market activation challenges.

Competencies