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Mobile Money (CLM & Data Analytics)-Deputy Manager

MPT - Myanma Posts & Telecommunications

Mobile Money (CLM & Data Analytics)-Deputy Manager

MPT - Myanma Posts & Telecommunications
Recruiter active 1 hour ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
06 Oct 2020

Experience level

Experienced Non-Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

> Customer Base Segmentation as per the Customer behavior as HVC, GVC,MVC, LVC & Zero usage base.
> Incremental Revenues through Retention & Cross Sell/Up sell Campaigns and reducing Base Decay as per agreed AOP.
> To increase REC Base - Effective segmentation and customer offer to ensure customer stickiness.
> BaseManagement through retention Campaigns for Baby Care & M2+.
> Effective use of medium of communication SMS/SMP/USSD/PCN to maximize returns.
> Identify new segmented product and schemes to increasing the REC & incremental revenue.
> Forecast demands based on analysis off takes.
> Product Configuration of New Segmented Products in system
> Planning 360 degree Customer Communication.
> New Product development & Handling GTM for new Products and Sites.
> Creation and management of CLM Framework to Drive AOP Targets through an effective CLM strategy.
> Lead and Manage Micro Segmentation Programs driven from Business Intelligence.
> Competition Benchmarking and Market Research.
> Support in increasing Market Efficiency via Distribution Machinery through various site level programs basis the insights gained from market research.
> End to end execution of Unified Grid; segmented product offered to customers based on various usage and behavioral KPI’s to drive DL in an ARPU accretive manner without diluting rate.
> Monitoring of Data Download and Revenue to analyze data and identify geographies where competition is gaining, find root cause and take corrective actions, aligning the sales team and channel partners for the same.
> Ensure execution of effective communication via available communication channels such as SMS, BOD and other communication and tracking efficacy of the channels.
> Monitoring QREC churn on a mom basis, to identify sudden increase or drop, abnormality over YOY trend and take corrective actions, rolling out lucrative segmented products to bring back the non-data Data Users.
> Various Campaign launches to incentivize the retailers and push the sales force to drive win backs QREC at retail end
> Custodian of handholding grids aimed at reducing rate shocks to customers and hence prevent reactionary churn

Open To


Job Requirements

• Product segmentation
• Business Intelligence
• Quantitative Methods
• Advance Data Mining
• Data Structure
• Data Visualization
• Research Data Management
• Experimental Design & Analysis

• MS Office-MS Excel,
• MS Access, MS PowerPoint.

What We Can Offer


An awesome company
Join a winning team
You can make a difference


An awesome company
Join a winning team
You can make a difference

Career Opportunities

Opportunities for promotion
Possibility for job training
Learn new skills and techniques

About Our Company

For over 130 years, the operator has been championing the development of the telecommunications industry in Myanmar. Today, it operates a nationwide network infrastructure, with the widest mobile network coverage of 96% throughout Myanmar.
Through its wide network of retail outlets and points of sale, MPT aims to make telecommunications services more accessible nationwide. Together with its workforce of over 8,000 employees and KDDI Summit Global Myanmar (KSGM) all of whom are intensively supporting MPT’s operation, MPT is committed to continually driving the development of the telecommunications sector, and moving Myanmar forward.
MPT was ranked as the most loved Brand in Myanmar amongst 42 key brands on June 30, 2016 according to a brand research in Myanmar by Millward Brown, a British multinational market research firm.