Paid Search & Display campaign management   

• Effectively select and revise regularly the list of keywords following the market demand and digital strategy  
• Generate and set up Paid search campaigns across all objectives defined by the Digital Marketing Manager  
• Manage Paid Display campaign & ad operations, researching on new display networks to scale up performance of this source  
• Manage daily budget spend to ensure Paid Search & Display campaigns budget and financial KPIs are on track  
• Perform weekly Paid Search & Display performance report against Business KPIs and identify key findings to improve campaign performance  
• Collaborate with TMK and Sales Team to observe insights and keep track with conversion rate for Paid Search Source  

Search Engine & Website management  

• Ensure the brand information is updated and well displayed throughout search engine platforms  
• Ensure customers have optimal user experience when searching for information about Wall Street English (contact methods, location, course and center information are well displayed)  
• Always develop new method to utilize search engine, establish brand on new search for maximum brand search exposure  

CRM System Management:  

• Leverage CRM system to have proper analysis for of the Paid Social performance  
• Collaborate with Software & Analytics team to ensure proper lead input process and accurate reporting for Paid Search & Display  

While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.  

• Bachelor’s degree in marketing or a related field (Other qualifications in marketing specialization preferred) 
• 3 years in Paid Search & Display Field 
• 1 years in managerial position (preferred) 
• Highly creative with experience in identifying target audiences and devising digital campaigns that attract, engage and delight customers  
• Strong understanding of Google Ads, Google Analytics, Search Console, and Tag Manager.  
• Strong analytical skills and data-driven thinking  
• Up-to-date with the latest trends and best practices in online marketing and measurement  
• Analytical mindset and critical thinking  
• Excellent communication and interpersonal skills  
• Knowledge of Hubspot is a plus