Paid Social campaign management:  

• Generate and set up paid social campaigns across all objectives defined by the Digital Marketing Manager  

• Ensure all ad sets targeting are precisely set-up and that ad creatives have good click through rate  

• Manage daily budget spend to ensure campaign settings and KPIs are on track across all lead acquisition channels  

• Perform weekly paid social performance report against business KPIs and identify key findings to improve campaign performance  

• Ensure the personas attribution on paid social are following the marketing and digital strategy  

• Collaborate with Community Management Executive to execute optimal lead acquisitions tactics, improve conversation scripts and maintain lead status follow up  

• Collaborate with TMK to monitor lead quality and lead conversion  

• Participate in weekly catchup with Center Sales team to update on customer insights, identify trends in the market and define action items for improvement  

Paid Social platform management:  

• Ensure the brand information is well displayed throughout social platforms  

• Ensure user experience engaging with brand on social media is optimal (correct center listing, centers are easy to contact, comments & chats on social media are served promptly)  

CRM system management  

• Leverage CRM system to have proper analysis for of the Paid Social performance  

• Collaborate with Software & Analytics team to ensure proper lead input process and accurate reporting for Paid Social  

Team Management:   

• Manage schedule of the Community Management Executive to cover all operating hours  

• While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management. 

The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.

• Bachelor Degree in Marketing or related 

• 2-3 experienced in Media Buying(Meta Ads) 

• Meta Ads, CRM (Hubspot), Media Buying