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Duties & Responsibilities
- Develop and implement sales strategies to achieve revenue targets and market expansion goals.
- Manage sales budgets, forecasts, and performance reports to ensure financial objectives are met.
- Monitor sales performance, analyze data, and adjust strategies to meet targets.
- Lead, train, and motivate the sales team to maximize performance and customer satisfaction and engagement.
- Develop and implement training programs to enhance product knowledge and sales techniques
- Build and maintain strong relationships with high-net-worth individuals, corporate clients, key partners and luxury retailers.
- Identify new business opportunities, including partnerships, collaborations, VIP client programs, for both local and international market expansion initiatives.
- Local & oversee sales operations, including promotions strategies, sales events, and customer service excellence.
- Analyze market trends, competitor activities, and customer insights to inform strategic decisions.
- Represent the brand at industry events, exhibitions, trade show and networking opportunities.
- Collaborate with product development teams to align product offerings with market demand and customer feedback.
- Ensure adherence to company standards, policies, and ethical selling practices.
- Provide regular reports and insights to senior management on sales trends, forecasts, and opportunities.
Marketing Strategy & Budget: Develop and execute annual and quarterly marketing plans and budgets aligned with business and sales objectives.
Brand Management: Strengthen and protect the brand’s luxury positioning, storytelling, craftsmanship, brand voice, and visual consistency across all channels.
Campaigns & Product Launches: Manage end-to-end collection launches, seasonal campaigns, photoshoots, content production, and promotional activities.
VIP & CRM Marketing: Develop clienteling strategies, private previews, exclusive campaigns, and events for VIP and High-Net-Worth (HNW) clients.
Events PR & Partnerships: Manage jewellery fairs, brand events, strategic collaborations, PR activities, and partnerships with premium brands and organizations.
Performance & ROI: Manage marketing budgets and monitor KPIs, campaign ROI, ROAS, lead generation, conversion, and overall marketing effectiveness.
Team Leadership: Lead and develop Creative, Content, and Digital Marketing teams to deliver high-quality work and achieve business KPIs.
Sales & Marketing Alignment: Work closely with the Sales team to convert marketing activities into showroom visits, qualified leads, customer engagement, and revenue growth.